This Christmas, we’re celebrating the magic of small things – the small touches, the small gestures and supporting the nation’s small businesses. But we can’t do this without thanking those who help make these things possible – the nation’s postal superstars.
So we launched a campaign to encourage the nation to say thanks, giving away 10,000 chocolate bars handcrafted by our small business Partner Quirky Chocolate alongside a heartfelt ode for people to surprise their postie.
Why? Well, our research showed us how much we’ve come to rely on our post people. It found 59% of adults depend on postal workers more than ever, while 1.5m rely on them to stop them from feeling lonely.
We also worked with singer Ronan Keating (who loves the nation's posties as much as we do). To support the campaign, he lent his famous voice to our poem. Want to listen? Just press the play button below.<
We were utterly overwhelmed by the nation's thoughtfulness in thanking their posties. So much so, our original 5,000 chocolate-bar giveaway had to be doubled to accommodate all of the kindness and generosity. And we couldn’t be more grateful for everyone wanting to help spread the good word – thank you! We also loved seeing the posties receiving their gifts. A few of which you can take a heartwarming peek at below.
As part of the campaign, we also asked people to nominate a much-loved postie who’s gone above and beyond, so we could award them with an extra-special prize. So we’re excited to announce our six winners. Prepare for the warm and fuzzies, folks.
Over lockdown, Alan created socially-distanced games to play with the children on his round to make them smile. He also makes sure nobody ever misses a parcel, delivering it off shift to stop anyone having to go to the sorting office to collect it.
Carol was nominated by Rachael after her daughter formed a great friendship with her during the first lockdown. Rachael says: “She has been a constant support to my daughter who has disabilities. The joy it has brought to her is unforgettable.”
Lucy captured the imagination of her community by donning colourful knee-high socks for her rounds during lockdown. She also offered to get shopping for those who were shielding, left her number in case they needed help and bought Easter eggs for the children.
Twins Clare and Nicola were nominated by one of our Partners Jodie for going above and beyond for her business and the community during lockdown. Not only did they spend time with village residents, but they brought along giant teddy bears on rounds to help make little ones smile.
Adam spent his post round dressed in a dinosaur costume, raising £4,000 for the charity FareShare. He received multiple nominations for his marathon fundraising efforts, including from Doreen, who said: “Adam always goes above and beyond to find the owners of ill-addressed post... He's so cheerful, even in the worst of weather.”
Our Christmas ad has hit the telly box but if you haven’t spotted it (or just fancy another heartwarming peep), we’ve got it right here. Not only does it help to show the smile-spreading happiness we're hoping to achieve by gifting our marvellous posties, but it also champions small businesses and brings the magic of small things to life too. Ready? Let’s watch…
Teachers, neighbours, supermarket workers, nurses, that friend you haven’t hugged in yonks… the list of people who deserve a heartfelt treat goes on, right? Well, if you’re looking for some joy-filling inspiration that’ll give someone all the warm-and-fuzzy feels, we’ve got three curated edits packed full of unique gifts. Go on, make someone’s day.