Pretend play

Bring your child's imagination to life with our pretend play collection. From charming hand puppets and felt play food to doctor kits and make-up sets, you'll find creative toys perfect for inspiring role play and stretching young minds. Whether it's a rainy afternoon, a birthday treat or just everyday make-believe, these toys are picked from some of the UK's best small creative businesses, each offering something a little bit different. Pretend play toys encourage social skills and storytelling, keeping little ones busy and happy for hours. Discover unique ways to support learning through play and give kids the tools to create their own adventures at home. Explore the edit and find those special pretend play pieces they'll come back to, time and again.