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About us

Curated colour for the Home.

Founded in 2015, we bring the brand British Colour Standard© to the consumer and champion British Colour with our 'Modern Vintage' brand British Colour Standard©, - making beautiful Homewares for our design- savvy customers.

Derived from a wonderful old colour system created in the 1930's to match products across the British Commonwealth- from uniforms to Battleships, it fell out of using following the 2nd world war and the advent of digital colour.

All items have an eco aspect to them, either recycled, recyclable or fair-trade. We source responsibly.

Our contemporary & colourful products are designed by our award-winning in house team in London.

As the creators of the now iconic PANTONE mug and many more successful products and ranges over the past 20 years; our mission is to continue to build on our colourful portfolio of the best in homewares and gifts for the consumer.

British Colour Standard Dictionary

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Last orders for Christmas will be Thursday 18th December. After that we close for the holiday,

re-opening & re-sending orders again from 6th January.

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Please see's returns policy.

Returns Address

Designed In Colour Ltd, Barge House West End Oxo Tower Wharf, Bargehouse Street, London, SE1 9PH, GB

Terms and Conditions

Please see's terms & conditions.

Registered VAT No.: 220360658