Sarah Edmonds Illustration

My creative approach to product design.

My product and pun ideas begin life in my sketchbook, as scribbles and colour swatches. Following more research, my designs are developed using watercolour paint and crayon, followed by digital artworking to create the finished composition. I have developed a warm and characterful style with hand rendered textures and wonky lines, coupled with hand drawn typography to complete each design.

My paper goods and gifts are produced entirely in the UK to a very high standard, and I work closely with my manufacturers to ensure that the striking colours of each design are consistently reproduced. The bird pun charts have a popular following online and in store, and I am currently developing additional products to add to the collection.

I use a local business for my order fulfilment which has enabled me to focus far more on designing new products for my store, along with illustration commissions for clients such as children's publishers, charities and museums.