Flamingo Romper

Lucie June

Clothes with playful character, founded by retail creative, Laura Fletcher.

About Me...

My name is Laura and I am mother to a perfect individual named Lucie June. Maternity leave ended a stressful, fourteen year stint in the retail world as a product developer.

My career spanned the UK and Australia and included everything from small designers to large corporations. The pressures of London

Fashion Week, global buying trips, managing overseas factories and the everyday corporate world. I loved all of it.

You could not beat the buzz of the design process, from the inspiration stage, then a design, to seeing your finished piece on the shop floor across hundreds of stores.

Early on in my career I worked for a girls fashion brand in the UK and ever since, it has been my dream to create my own brand, with my own personal touch. I have vivid memories of growing up on a farm in Yorkshire and I wanted to create something that celebrated that time in my life. The times when fun was innocent, before boys and society took over. When you dressed to look pretty and not to impress. I dreamt of creating a brand that celebrates what it means to be a little lady growing up.

Lucie arrived with an abundance of sass and character and I wanted to dress her in clothing that showcased who she is, what she's doing and even her moods. From this my dream grew into what you see in front of you. A brand centred on the innocence and individuality of little ladies.

Flecks Romper and BonnetTurquoise Summer Bloom RomperBoho Babies
Mini models, preparing for the shoot

What We're About

With a whimsical air, Lucie June highlights what it means to be a Little Lady.

Combining classic shapes with vibrant patterns, a brand focused on individuality and innocence. Bringing the imagination to life in a wardrobe that is designed to explore this new world.

All clothing is designed and hand made in Perth, Western Australia. The fabrics are digitally printed in America, using carefully selected artisan prints to add a touch of individuality to the range.

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All product is sent from Perth, Australia, using Australia Post.

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