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Embroidered linens

Embroidered Table Linens

Timeless table linens featuring embroidered designs that are sure to start a conversation.

Embroidered and monogrammed table linens are a well-established lifestyle feature in Europe and America, where the original influence was vintage linens and aristocratic traditions but, more recently, the trend has been fuelled by a desire to stand out from the crowd. Artistic table linens with an embroidered motif create a conversation at the table and make lovely gifts for hosts, party guests, corporate events and more.

A team of skilled embroidery artists, textile and graphic designers work in our Fulham design and production studio, embroidering each order on a bespoke basis.

We use 100% linen or linen blend textiles for our napkins as we love the durability and sustainability credentials of this all-natural fabric. They wash beautifully, even when stained if pre-treated before washing. Our embroidery threads are washable at high temperatures and will never bleed or fade. We do recommend line drying linens, and ironing with steam or starch to restore like-new crispness.

White linen hemstitch napkin with an embroidered image of Her Majesty the QueenFounder Jane WiestGarden Lovers drink coasters
Embroidery in action
Made to order in London

About Initially London

We are London-based monogramming company specialising in conversation-starting linens & accessories.

When Initially London’s founder Jane Wiest moved to London from New York in 1999, she looked unsuccessfully for American-style embroidered monogramming for bed and bath linens, table linens, tote bags and more. She launched InitIally London to take personalisation to a new level in London and is now, according to Forbes, “the most extensive monogramming company in the UK”. Initially London was Highly Commended as Independent Retailer of the Year in Kensington & Chelsea in 2018, was a finalist in the Small Awards' Bricks & Clicks Retailers category in 2019 and in the West London Business Awards' Best Small Retailer category in 2020.

The motif linens are a recent launch, offering a new way to personalise your table. In a time when reusing and reducing one-time use products is making more and more sense, linen napkins replace single use paper serviettes. Having an initial or a motif ensures that you know whose napkin is who's, allowing for repeated use before washing.

Like this partner?


  • "Too pretty to use!? But of course I can't wait to show them to my friends over dinner."
    read more

    Annabel B.


We ship by Royal Mail Tracked 48 service. If you provide us with an email address and/or mobile number you will receive updates from Royal Mail on the progress of the shipping journey.

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Returns Address

Initially London Ltd, 21 Heathmans Road, Studio G, Parsons Green, London, SW6 4TJ, GB

Terms and Conditions

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Registered VAT No.: GB285291967