For Keeps | Storefront |
for keeps founder Jess with her creations

a little about for keeps

Contemporary dried flowers and everlasting gifts, handmade in London

At for keeps, we want you to be able to enjoy flowers in your home all-year-round. Our dried flower bunches and arrangements offer just that and are a sustainable and longer-lasting alternative to fresh cut flowers.

The business began when florist founder, Jess, found herself at home (and a little fed up!) when many of her big events for the year ahead were cancelled due to Covid-19. Frustrated that she wasn't able to get creative in the way she normally would, she was on the hunt for inspiration!

Her own home was covered in dried flowers from the events and projects she had worked on, but several friends had commented they had looked for dried flowers for their own homes, but couldn't find anything like the flowers she had!

12 weeks after lockdown Jess launched 'for keeps', offering dried flower products in modern colour palettes and using contemporary ingredients.

headshot of founder, jessdried flower bouquet in pastelsbunch of dried palm leaves


We want each and every recipient of a for a for keeps bouquet or gift to feel truly special, so presentation is key. Each of our our bunches are wrapped in sugar paper and finished with beautiful grosgrain ribbons.

We also offer handmade (and handwritten) dried flower cards so that you can include your own special message with your gift for that personal touch.

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Returns Address

12A Malcolm Close, Oakfield Road, London, SE20 8RL, GB

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