Ellie Good Illustration | Storefront | notonthehighstreet.com
Airedale notebook, cats tray and Aland tea towel

About Ellie

Happy & sustainable stationery, homewares & gifts

Ellie's mission is to put smiles on faces and connect people to nature, through joyful and sustainable design.

With a degree in fine art and a background in graphic design, Ellie's characterful creations are an amalgamation of both disciplines. A love of the natural world, colour and shape - mixed with a good dash of character - is what makes her illustrations so engaging.

Ellie promises to only ever make products that are useful and made-to-last. Single-use is not in her vocab! Raw materials are always recycled or made in a genuinely sustainable way and manufactured using environmentally conscious companies. Packaging is minimal, and always upcycled, recycled, recyclable or biodegradable.

At the end of each year 1% of profits are donated to environmental charities and projects through the organisation 1% for the Planet.

Ellie Good IllustrationStacked Seahorse notebooks designed by Ellie Good IllustrationEllie Good's work in progress, open sketchbooks
A young Ellie, contemplating the world...
Eco since the 80's!


At the age of 7, Ellie pestered her local MP for glass (yes, glass!) bottle recycling...

It worked! And from then on, campaigning for a fair respect for nature has been an integral part of her life. In 2009 Ellie published an indie magazine called EggMag, to encourage people to live ethically without living less. The mag closed it's last page in 2011, and after having two amazing babies, the world of planet-trashing product REALLY got her goat once again. Ellie set up her eponymous brand in 2017, selling sustainably made, 100% recycled cards with no plastic wrap. It proved popular, so the range has expanded to include a selection of useful and made-to-last wares, tote bags and paper goods.

In 2019 Ellie also set up We Are The Shift, which offers bite-sized tips for greener living.

Like this partner?


  • "Love love love this tray - beautiful and fab quality."
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  • "A wonderful and very cute notebook. I love how it’s plastic free and made from sustainable products!"
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  • "Beautiful card - wonderful colours. Will be back for more. Many thanks"
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  • "Lovely tea towel with very cute design, which feels good quality and looks great in the kitchen!"
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Press Comments

""Illustrator Ellie Good started to campaign for recycling aged seven. Now her products are made from recycled card.""
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Mar 2022


Our aim with our products is to create quality products that last. If, for some reason, you buy something which doesn't live up to this ethos, please let us know.

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