Ellie Good Illustration | Storefront | notonthehighstreet.com
Airedale notebook, cats tray and Aland tea towel

About Ellie

Joy-inducing, planet-loving

Lift your spirits daily.

Sustainable gifts, homewares, and pretty useful products; designed to make you feel good, whilst doing good.

Thank you for being here. I’m Ellie. An illustrator who spends my days chasing two kids, admiring 70s wallpaper, walking in the woods, sniffing books and laughing at my cat. My colourful, geometric illustrations celebrate the joys of the natural world. All products are environmentally conscious, ethically sourced and made to last. Packaging is minimal,, cheer is maximal.

Every year I donate 1% of my turnover to environmental charities.

Ellie GoodStacked Seahorse notebooks designed by Ellie Good IllustrationEllie's sketchbook work in progress, open sketchbooks
A young Ellie, contemplating the world...
Eco since the 80's!


It all started when I was 7 years old. I pestered my local MP for glass bottle recycling, and it worked!

Since then, campaigning to celebrate and protect the natural world has been an integral part of my life.

I graduated with a fine art degree in painting and initially channelled my creativity into editorial design. But then one day, as I was making my son’s birthday card, I reconnected to the joy of illustration, and a spark was lit…

I set up my eponymous brand in 2017, selling sustainably made, 100% recycled cards with no plastic wrap. The collection rapidly expanded to include homewares and gifts and I’m excited to announce the addition of hankies and reusable gift wrap, coming soon!

I’m committed to only making products that are useful and made to last. Single-use is not in my vocabulary. Raw materials are always recycled or made in a genuinely sustainable way and manufactured using environmentally conscious companies. Packaging is minimal, and always upcycled, recycled, recyclable or biodegradable; right down to the cotton or wool twine used for grouping cards.

Like this partner?


  • "Love love love this tray - beautiful and fab quality."
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  • "A wonderful and very cute notebook. I love how it’s plastic free and made from sustainable products!"
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  • "Beautiful card - wonderful colours. Will be back for more. Many thanks"
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  • "Lovely tea towel with very cute design, which feels good quality and looks great in the kitchen!"
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Press Comments

""Illustrator Ellie Good started to campaign for recycling aged seven. Now her products are made from recycled card.""
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Mar 2022


Our aim with our products is to create quality products that last. If, for some reason, you buy something which doesn't live up to this ethos, please let us know.

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