Ellie Good Illustration

It all started when I was 7 years old. I pestered my local MP for glass bottle recycling, and it worked!

Since then, campaigning to celebrate and protect the natural world has been an integral part of my life.

I graduated with a fine art degree in painting and initially channelled my creativity into editorial design. But then one day, as I was making my son’s birthday card, I reconnected to the joy of illustration, and a spark was lit…

I set up my eponymous brand in 2017, selling sustainably made, 100% recycled cards with no plastic wrap. The collection rapidly expanded to include homewares and gifts and I’m excited to announce the addition of hankies and reusable gift wrap, coming soon!

I’m committed to only making products that are useful and made to last. Single-use is not in my vocabulary. Raw materials are always recycled or made in a genuinely sustainable way and manufactured using environmentally conscious companies. Packaging is minimal, and always upcycled, recycled, recyclable or biodegradable; right down to the cotton or wool twine used for grouping cards.