Ellie Good Illustration | Storefront | notonthehighstreet.com
Airedale notebook, cats tray and Aland tea towel

About Ellie

Happy & sustainable stationery, homewares & gifts

My mission is to put smiles on faces and connect people to nature, through joyful and sustainable design.

I am an illustrator, spending my days chasing my kids, working too much, walking in the woods, eating chocolate and laughing at my cat. My illustrations are a celebration of colour and form, often focussed on the world’s incredible creatures and the beauty in nature. With a degree in fine art and a background in graphic design, my characterful creations are an amalgamation of both disciplines.

I promise to only ever make products that are useful and made-to-last. Single-use is not in my vocab! Raw materials are always recycled or made in a genuinely sustainable way and manufactured using environmentally conscious companies. Packaging is minimal, and always upcycled, recycled, recyclable or biodegradable.

At the end of each year 1% of profits are donated to environmental charities and projects through the organisation 1% for the Planet.

Ellie GoodStacked Seahorse notebooks designed by Ellie Good IllustrationEllie's sketchbook work in progress, open sketchbooks
A young Ellie, contemplating the world...
Eco since the 80's!


At the age of 7, I pestered my local MP for glass (yes, glass!) bottle recycling...

It worked! And from then on, campaigning for a fair respect for nature has been an integral part of my life. In 2009 I published an indie magazine called EggMag, to encourage people to live ethically without living less. The mag closed it's last page in 2011, and after having two amazing babies, the world of planet-trashing product REALLY got my goat once again. I set up my eponymous brand in 2017, selling sustainably made, 100% recycled cards with no plastic wrap. It proved popular, so the range has expanded to include a selection of useful and made-to-last wares, tote bags and paper goods.

In 2019 I also set up a website called We Are The Shift, which offers bite-sized tips for greener living.

Like this partner?


  • "Love love love this tray - beautiful and fab quality."
    read more


  • "A wonderful and very cute notebook. I love how it’s plastic free and made from sustainable products!"
    read more


  • "Beautiful card - wonderful colours. Will be back for more. Many thanks"
    read more


  • "Lovely tea towel with very cute design, which feels good quality and looks great in the kitchen!"
    read more


Press Comments

""Illustrator Ellie Good started to campaign for recycling aged seven. Now her products are made from recycled card.""
read more

Mar 2022


Our aim with our products is to create quality products that last. If, for some reason, you buy something which doesn't live up to this ethos, please let us know.

View more

Please see notonthehighstreet.com's delivery policy.


Please see notonthehighstreet.com's returns policy.

Returns Address

35 Howard Road, Seer Green, Bucks, HP92XT, GB

Terms and Conditions

Please see notonthehighstreet.com's terms & conditions.