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  • 10+ ORDERS
  • 3 YEARS ON NOTHS
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DEFY

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About

DEFY — The modern way to enjoy wine

We got rid of the pretension and all the fuss around wine and we put it in a can, because cans are easy for people (and good for the planet - 60% less CO2 than bottles). We're making high-quality, delicious wine more accessible and convenient.

We are not looking to educate people; we just want to bring you great wine. With DEFY, you can enjoy it; you can trust it's well made. That's why our wine is organic and vegan, no chemical, no pesticides, no added sulphites nor sugar.

Also, most of the time bottles are just not practical; you may want just a glass or two. Now you can have great wine and not waste any of it.

This is the modern way to enjoy wine — simple, sustainable & convenient; no fuss or pretension just good vegan, organic wine that comes in a can.

Hand crushing a grapefruit next to a glass of DEFY rosé wine
Cans of DEFY organic wine in a marble sink full of ice
A crushed can of DEFY organic rosé wine on a table next to a doughnut.

What it means to be a vegan, organic wine.

VEGAN — Most people don't realise not all wine is vegan, but ours is. That means we don't use any animal products. Traditionally (and still today) certain animal products are used in parts of the wine-making process, but there are alternatives like bentonite clay. We use these other methods to allow more people to enjoy our wine.

ORGANIC — Being certified organic means our wine has no chemicals, no pesticides, nothing nasty in it. They are all essentially natural, low-intervention wines. We've spent a lot of years working to produce high-quality wine that tastes great from the can or a glass, so you can enjoy it where & how you want.

A person pouring a can of DEFY organic white wine into a glass, at a dinner table.