Dainty London | Storefront | notonthehighstreet.com
Dainty ladies jewellery

About us

Empower your individual style with our unique and feminine jewellery. Each piece tells a story, its not just precious metal and gemstone.

Dainty London was founded in 2018 by Jade, a former nurse and busy mum of two. Starting at her kitchen table, Jade’s first creation was a necklace to complete a new outfit. Fast forward a few years and Dainty London now has nearly 130 pieces in its range, has been featured at London Fashion Week, is stocked by a range of independent retailers, and has been named as a must-have in publications such as British Vogue and Tatler.

A love of nature sits at the heart of Dainty London’s collections, whether a nostalgic look back to Jade’s childhood in Cornwall with its rugged coastline, or taking inspiration from the wood - and farmlands that characterise England’s landscape.

With an emphasis on sustainability, we use recycled sterling silver and all of our packaging is environmentally friendly.

Dainty London Jewellery model wearing earringsDainty London Jewellery Cornish Coastal CollectionDainty London Jewellery Silver Mussel Hoops earrings on woman
Dainty London Jewellery designer headshot

A Multi Award Winner

WINNER “Emerging Jewellery Brand of the year” UK Jewellery Awards 2021. Winner “Creative Industries Entrepreneur of the year” Great British Entrepreneur Awards.

We are a Multi Award winning jewellery brand. This year we have won the “Emerging Jewellery Brand of the year” UK Jewellery Awards 2021.

Winner of the “Creative Industries Entrepreneur of the year” Great British Entrepreneur Awards and “Best Jewellery Store in Essex” 2021 with the Muddy Stilettos Awards.

Like this partner?


  • "I have today received my Giselle ring that I ordered only a few days ago. I saw it advertised in Vogue Magazine and was smitten! I decided to order one as I love stylish, original pieces. I was so pleased when I received it, as it came in a gold packet in a pretty box with a bow. When I took it out of the pouch I was so pleased, it is gorgeous! Beautiful colour, unusual, and so stylish, I absolutely love it, a real show stopper!"
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    Sonija Thomas

  • "This range is so beautiful, delicate, tasteful with such intricate detail. I absolutely adore my necklace."
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    Amy J

  • "I recieved this ring as a gift from a close friend for my 40th Birthday. It’s so unique and special and represents our friendship and thise within our group of like minded souls through lifes adventures. Was worried it might be uncomfortable to wear but fits like a dream and I wear it all the time. "
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    Maeve Nolan

  • "Dainty London Jewellery is such a gorgeous brand. My 18ct gold starfish necklace is beautiful & I love wearing it on its own or layered with my other necklaces. I love the details & that it was modelled on a starfish found on the beach. I love all the unique designs particularly the Cornish Coastal range''"
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    Ashley Dainty


All our jewellery pieces are lovingly gift wrapped in a plummet grey matchbox style jewellery box with our logo embossed in gold foil to the outer lid. We include a complementary jewellery polishing cloth with every order to keep your jewels sparkling.

Dispatch times may vary according to availability and any guarantees or representations made as to delivery times are limited to mainland UK and are subject to any delays resulting from postal delays or force majeure for which we will not be responsible. Bespoke and ‘Made to order’ pieces can take up to 4 weeks for completion and delivery.

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86 Armistice Avenue, Springfield, Chelmsford, CM1 6AR, GB

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