asunsti is all about beautiful, unique, hand-made shawls – ethically traded from the skilled people who make them.
asunsti is an anagram of the word ‘sustain’. At its heart lies the Kashmiri word ‘asun’, meaning ‘smile’ or ‘be happy’. This is what asunsti is all about – it’s what we share with craftsmen and women, properly and sustainably paid for their skills – and with you, as you wear the fruits of generations of talented weavers and embroiderers.
Our shawls are created by hand with centuries of tradition behind them. There's nothing mass produced here - and it shows in the quality. Every asunsti shawl has a different story to tell but all reflect our passion - to combine the beauty of natural materials with ethical small-scale production.