YHIM is a London based luxury menswear brand specialising in men's pocket squares. All our products are made in England. Our unique design has reinvented the pocket square.

This new pocket square invention turns a single pocket square into eight coordinated but unique designs, making it the perfect menswear accessory for all occasions. The never-before-seen collection provides the wearer with a perfect accessory through which to channel every side of his personality in his own unique way.

In YHIM, Y stands for WHY. This WHY defines everything our brand does and gives us direction. We believe that having a sense of purpose is the starting point of any accomplishment. Knowing the purpose and fulfilling it, even if only gradually, is far more important than heading somewhere fast but aimlessly.

Our brand YHIM aim to evoke the awareness of WHY, and cater to those who are not afraid to take risks and following their own path. We believe that the three Cs - Confidence, Courage and Creativity can endeavour to help those who are looking to achieve their WHY. YHIM empowers people with these 3C’s, inspiring the wearer to follow their bold and unique calling with confidence.

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