YANA is an acronym for 'You Are Not Alone' - the message we convey through our empowering, statement designs.
Hi, I'm Lauren, the woman behind YANA!
I founded YANA, a mental health awareness brand, in 2019 following my own experiences of living with anxiety and depression. I’m passionate about supporting others facing similar issues and have a background in fashion buying, design, and photography. It, therefore, felt natural to bring these all together to create a brand with purpose.
We’ve partnered with Mind charity who provide support to anyone facing mental health problems. We donate 10% from each sale to help Mind continue with their life-changing work.
YANA is a brand with a conscience.
We create ethically made and long-lasting clothing and accessories. Our range of statement designs blends easily with your everyday wardrobe while giving you (and those around you) a little boost of positivity and confidence.
We’ve minimised our use of 'single-use' materials like swing tags/labels, and all items are delivered in reusable, biodegradable post bags. Items come lovingly wrapped in acid-free tissue paper along with a handwritten thank you note (or gift note) and some information about Mind.