YAA YAA LONDON logo
  • 4 YEARS ON NOTHS
YAA YAA LONDON logo

YAA YAA LONDON

About

Colourful gemstone jewellery for those that know how to wear colour well, YYL design pieces which capture the beauty of semi-precious stones.

My name is Yvonne and I am a gemstone jewellery designer and founder of my independent brand, YAA YAA LONDON. I focus on unique colourful gemstone jewellery which capture the natural rustic beauty and texture of semi-precious stones. All of my designs are handmade for me by my close-knit team of artisans. All YAA YAA LONDON jewellery will arrive in beautiful jewellery boxes. For as long as I can remember, I’ve always enjoyed making things look stylish and well put-together. I was born and raised in London, but my family originate from Ghana, West Africa where people love to make colourful stylish clothes and jewellery with individual patterns.

People often say that they “love the name” of my business and ask where it comes from: YAA YAA is a Ghanaian name, and my initials are YAA – having grown up in London and being based in London, the pairing of the two names was an obvious choice and something close to my heart.

Yvonne Asare Director and Designer of YAA YAA LONDON
YAA YAA LONDON Adjustable Gemstone Rings
Awesone ULTRA MEGA rings by YAA YAA LONDON with agate stone.  Each ring is one of a kind and bursting with character and colour.

YAA YAA LONDON has made The 2021 UK Jewellery Awards shortlist in the 'Emerging Jewellery/Watch Brand of the Year' category!

I am excited to share with you that YAA YAA LONDON has made The 2021 UK Jewellery Awards shortlist in the 'Emerging Jewellery/Watch Brand of the Year' category. It truly comes down to the support from our lovely customers, followers, stockists and supporters. We will keep you posted on how it goes. I’ve got the jewels sorted… just need to look for a dress! Once again, thanks for your support everyone. Yvonne x

YAA YAA LONDON 'Determination' rings in Green from the up and coming Motivation Collection

Press comments

  • Charlene White wearing YAA YAA LONDON jewellery on front cover of Woman & Home magazine!

  • HELLO!

    Carol Vorderman wearing YAA YAA LONDON Mega Ring in HELLO! magazine

  • Jewellery brand YAA YAA LONDON has added gift and jewellery platform Not on the High Street to its list of stockists.