Wayward

Wayward a paper goods brand with a rebellious spirit

Wayward is a greeting card and paper goods brand that celebrates doing things your own way.

My aim is to make greetings cards and art prints that stand out and celebrate individuality.

Many of my designs are inspired by the travel and nature so I try to be as kind to the planet as possible: printing on FSC approved paper, using recyclable and biodegradable packaging and printing in the UK.

All cards are illustrated by me (Emma) and reflect the things I love including travel, nature and rock music.

I have been creating greetings cards since 2017 but Wayward only came around in 2020. It seemed like the perfect word to represent the rebellious spirit that my work is based in.

Though I now live in Edinburgh Wayward was born in London where I lived for almost a decade. Despite the move back to Scotland the grit and vibrancy of East London is still reflected throughout my work.

Due to my Wayward nature you can never tell which direction my work will go in but each collection will always be a celebration of life and doing things your way!