Urban Farm It | Storefront | notonthehighstreet.com
The Future of Food

About us

Welcome to Urban Farm-It! We are an organisation whose aim is to encourage and inspire a positive shift in our culture around sustainable food production.

My name is Elliot Webb, a mad grower and teacher of alternative agriculture, based in England. I have always had a passion for the natural world and the bounty it can produce. On completion of my BSc Degree in Aquaculture and Fisheries Management, I sought a career in traditional fish farming where I experienced first-hand the impact that such a supply chain can have on the environment and quality of our food. Frustrated by the productivity gap between commercial farming technology and home level production, I sought out a solution.

Following much trial and error, I found that by utilising high tech and intensive methods, combined with natural ecosystems and a permaculture mindset. The goal of encouraging self-sustaining and eco-friendly food sourcing habits is made possible. Our brand started its life in a shed in Kent.

Elliot Webb and mushroom spawn

Like this partner?


  • "Growing my own mushrooms was great fun - and the kind people at Urban Farm-It we’re really friendly and helpful."
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    Ian Clark

  • "I have enjoyed the interest the growing process has provided and am looking forward to trying the mushrooms."
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    Rev David

  • "Very happy I found Urban Farm It. Staff are very responsive, supportive and knowledge."
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    Yulia Bradley

  • "A wonderfully simple kit and honestly some of the best tasting mushrooms I have had and I love mushrooms!"
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    James Morwood

Press Comments

"Urban Farm-It XL Oyster Mushroom Growing Kit. Best mushroom gifts."
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Aug 2022


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Returns Address

Unit 4, Old Wood Yard, Joseph Wilson Industrial Estate, Whitstable, CT53FU, GB

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