Launched in 2016, the idea for This Mama Does came from my own journey through motherhood with two little ones, when sometimes just surviving the day is tough, and tired eyes flick often towards the clock, asking, IS IT BEDTIME YET? One day in a haze of potty training and chicken pox-fuelled cabin fever I had an idea. Baby milestones are fab and everything but what about all the things that happen in between the firsts? And what about us, the Mamas? How do we chronicle our own experiences of motherhood? And so the concept for This Mama Does cards was born - a little something to help Mamas navigate the everyday milestones of motherhood with a smile and a photo (and a G&T!). Because parenting isn’t all high days and holidays, it’s the every days in between that really count.

This Mama Does, not this mama can or this mama will, This Mama Does. Because all Mamas do incredible things every day for the little people they love. Sometimes they just need wine as well.

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