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About Us

Thoughtful keepsake gifts to treasure life's special moments, memories, people and pets.

Since 2015, we are a family-led keepsake business dedicated to creating innovative ways to cherish & remember your most important people, places, moments & memories.

The loss of her Grandma then premature birth of twins, at 29 weeks, in 2013, were just the initial inspiration behind Helen's understanding of the importance of treasuring each moment with keepsakes.

The germ of the idea for her own business was born & 2 years after the twins were born, The Lovely Keepsake Company online shop sold its first keepsake gift & today, remains a hugely popular online keepsake store.

Now the business has grown to include 2 own label keepsake brands: Angels, Wings & Feathers for thoughtful memorial gifts & Oh So Precious Pet Keepsakes, as well as a fab team creating personalised gifts in East Yorkshire.

The team remain passionate about creating heart-warming keepsake ideas to help families & individuals cherish who and what is most dear to them.

Real people. Real Passion. Real life

Gorgeous personalised keepsakes for your homeKeepsakes for family members, friends and petsBeautiful memorial keepsake gifts
Helen Davies of The Lovely Gift Group
Have fun. Work hard.

Behind the brand...

Having fun and working hard to fulfil a dream - creating heart-warming keepsakes that bring comfort & joy

Our three touchstones through our business are CARING, QUALITY, CREATIVE. No decision is made nor action taken, & especially no gift created without first ensuring we are true to our vision. Every gift we create has a customer's story behind it, an emotion attached, a reason for being needed or wanted. It's never the gift itself that is important, it is the feeling or emotion that gift brings when it is given or received.

Whether comfort or joy, every keepsake is carefully crafted by our team knowing full well how important it is, both to the recipient & the giver. When there are no words, when you just want to say I understand or I'm thinking of you or simply when you know how much something means to someone & you want to help them cherish it, The Lovely Gift Group has your back. We understand. We are there for you with our thoughtful range of carefully created keepsakes.

Check out our Trustpilot. It really is the thought that counts. With love to you and yours from us and ours.x

Like this partner?


  • "Gorgeous soft cuddly bears to hold my son's ashes. Very happy with them. Ordered 3 in total for family and all lovely. Arrived very quick. Excellent service. Thank you"
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    Paula Bennett

  • "I am so pleased with our memory box, the photo quality is fantastic, box is amazing and speedy delivery. I loved the little note that said who had loving packed it. Massive well done and thank you"
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    Louise Toombs

  • "I received my product which was a bereavement gift, the quality of the wood was impeccable, the details spot on. The lady even noticed a typo and got in touch to check beforehand. I emailed to ask when it would be ready and they got back in touch almost straight away. I really would recommend this company. Thank you for helping me"
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  • "A beautiful keepsake candle for my daughter. The candle was well packaged and absolutely beautiful. Lovely company."
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    Debbie Wig


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Returns Address

The Lovely Gift Group Ltd, Unit 8, Jet Park, Newport, Brough, East Yorkshire, HU15 2JU, GB

Terms and Conditions

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Registered VAT No.: GB382375870