Luxury Babywear


"Buy once. Buy well. Pass it on." The bonnie mob is a colourful, playful and British children's wear label for 0-7 years.

Our story began in 2005 with the arrival of a little girl called Alice-Bee, the bonnie first-born of our founder, Tracey Samuel. Tracey set about designing modern, colourful & distinctive baby-knits with the expectation that you should ‘Buy once, buy well, pass it on’. As Bonnie baby and our range of clothes grew, so did our family. Kids grow up fast, so what would Alice & and all our older ‘Bonnie babies’ wear now? Enter The bonnie mob.

In 2015, we decided upon a new name and a new range to celebrate our 10th birthday. The bonnie mob represents the fearless and the fun-loving. The spirit of freedom and the wildness of childhood. For the den builders, the wildlife hunters, the felt-tip masterpiece makers... Playful clothes from newborn snuggles to seven-year old explorers that spark imagination and go on never-ending adventures - a touch of handmade, a pinch of vintage and a whole heap of durability. Our clothes will always be made with understanding, practicality and love.

Robin Knitted Baby PlaysuitMonochrome Tiger Print PlaysuitBunny head Blue Baby gifts

SS18 - Aloha

Aloha, My Friend

A retro collection inspired by the sound of the waves and the colours of Hawaii. Now is the time to rewind and reconnect to those good vibrations, sand through the toes and palms for shade, we are loving the island life.

Join the cool kids for a lu’au on the shores and tune in to the beach vibe or follow the rainbows and head to the ocean, we’re heading to Waikiki to catch some surf!

Drifting back to a summer of love, as the sun goes down and the tides go out, we remember the fun we shared with our friends.

So chill out, put on your sunnies, we’re living the dream this summer.


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We send all our items beautfully gift boxed

For Mainland UK: Sent via Interlink couriers.This is a tracked and signed for service with a text message letting you know the exact hour that it will arrive. So no waiting around for deliveries!

For Non-Mainland and International - Maximum number of items is 10 for this delivery charge.

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Returns Address

Bonnie Baby Ltd, 16 Kingsthorpe Road, Hove, east sussex, BN35HR, GB

Terms and Conditions

Please see's terms & conditions.