About

Merging together storytelling and clothing in one, Tails and Tales presents an innovative concept that celebrates the magic of childhood.

Each collection introduces a new adventure, inspired by fairy tales and children's favourite literature.

Make believe play is an inevitable part of childhood: it feeds imagination, opens doors to discovery and self-expression, and unravels the magic realm of characters into the real world. With a focus on design and practicality, using high quality fabrics and trimmings, each item is designed to keep kids entertained and parents happy. They combine high quality longevity with style and versatile fun.

Tails and Tales’ range allows kids to reflect their personalities but is flexible enough to be worn as everyday items of clothing. Tails and Tales’ first season is inspired by Alice’s Adventures in Wonderland’s main characters of Alice, the Queen of Hearts and the Mad Hatter.

Highly Commended by the Junior Design Awards for Best Emerging Brand 2014.

Shortlised for 2014 Rising Star award at Bubble London ("the UK's leading Kids trade event").

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