Sweet William Designs logo
  • 130K+ ORDERS
  • 4.8/5 BRAND RATING
  • 15 YEARS ON NOTHS
Sweet William Designs logo

Sweet William Designs

Top Brand

Awarded for consistently high-rated products, prompt replies, and products that arrive as promised.

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About

Welcome to the charming world of Sweet William

British designed gifts and homewares inspired by founder Emma Wood’s faithful four-legged friend, William the Black Labrador.

The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead.

Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products.

Sweet William are all about celebrating people’s love of dogs; whether you are looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.

French Bulldog mug
Jack Russell dog tag
Boxer keyring