Shell on Earth

We're a small family business run by husband and wife team Jordan & Caryl Andrews. We recycle crushed whelk shells for all manner of botanical uses.

We take the crushed shells generated at our family’s seafood processing factory and recycle them for use in gardens and landscaping. We launched Shell on Earth in early 2019 with a mission of utilising 100% of the whelks that we process.

Our factory, which has been processing and exporting seafood for over 40 years, is set within an old quarry in New Quay, a picture-postcard fishing village in the heart of Cardigan Bay, West Wales.

Cardigan Bay is a Special Area of Conservation and is home to the largest resident population of bottlenose dolphins in the UK as well as harbour porpoises and grey seals. In fact, we see the dolphins almost every day from our office, which overlooks the bay. The area is renowned for its diverse marine wildlife.

It's estimated that 5000 tonnes of waste shells are generated in the UK fishing industry every year. We're proud to not only reduce our waste output from the factory but also to help support a circular economy.