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Shell floor

Who we are

We're a small family business run by husband and wife team Jordan & Caryl Andrews. We recycle crushed whelk shells for all manner of botanical uses.

We take the crushed shells generated at our family’s seafood processing factory and recycle them for use in gardens and landscaping. We launched Shell on Earth in early 2019 with a mission of utilising 100% of the whelks that we process.

Our factory, which has been processing and exporting seafood for over 40 years, is set within an old quarry in New Quay, a picture-postcard fishing village in the heart of Cardigan Bay, West Wales.

Cardigan Bay is a Special Area of Conservation and is home to the largest resident population of bottlenose dolphins in the UK as well as harbour porpoises and grey seals. In fact, we see the dolphins almost every day from our office, which overlooks the bay. The area is renowned for its diverse marine wildlife.

It's estimated that 5000 tonnes of waste shells are generated in the UK fishing industry every year. We're proud to not only reduce our waste output from the factory but also to help support a circular economy.

Original bagCaryl & Jordan weddingSucculents
Fishing boat in the bay

Our history

Where it all began...

Originally, the location of our business was a meeting place for local fishermen and vivier lorries (live holding tanks), where the catches of live crab and lobster were collected and transhipped for sale into Europe. The site quickly evolved and lobster tanks were built enabling larger quantities to be stored before being collected for export. In the late 70s Jordan’s late grandfather acquired the lease for the land and the journey began.

In the late 90s Jordan’s parents helped to develop an emerging market for whelks in Asia, and the Welsh whelk made its way into the bars and restaurants of South Korea. Currently in its third generation, we now specialise in processing whelks, which are caught locally using traditional pots.

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Returns Address

The Lobster Ponds, Rock Street, New Quay, Ceredigion, SA45 9PL, GB

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