Established in 2013, Ruff and Tumble Dog Drying Coats are spearheaded by Norfolk-based company director Alison Priestley.

Frustrated by largely man-made products previously available, Alison sought an alternative in order to manage her four highly active dogs.

Long, enjoyable walks along the coastline, would result in many back breaking hours cleaning and drying her dogs in order to keep them warm and dry - fuelled by this frustration and the need to protect her house and car, the ultimate dog drying coat was born.

Unlike other designs, these unique and stylish coats are made from highly durable double-thickness cotton towelling, created to keep dogs warm, cosy and dry.

Easy to put on, the coats are tailored to fit and have a cosy neck collar and a wide tummy strap, which fastens with Velcro.

Soft and absorbent, the coats are ideal for use after a wet walks or bathtimes.

These multi-purpose coats are available in five stylish colours and sizes to fit all dogs – coats can be personalised with the dog's name - fully machine washable.

New for 2015, Ruff and Tumble have introduced practical yet stylish dog bed covers and cotton towelling throws.

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