Root Minerals | Storefront |
Foundations for everyone

About Us

Vegan Certified Professional Makeup To Enhance Your Natural Beauty! Keeping You Rooted To Nature...

Root Minerals is a Vegan Certified professional makeup range to enhance your natural beauty! Keeping you Rooted to Nature!

A company truly inspired by love! Founded by Jay Bharj and his passion for helping his wife find suitable makeup to help her sensitive skin lead to an exciting journey into formulating a natural makeup range. Root Minerals launched for the first time in public at the Olympia Beauty Show in 2016!

On his journey, he discovered a great deal about the industry such as the use of harmful and cheap ingredients, nano-particles that can enter the bloodstream, the lack of shades available and more the shockingly the animal testing that was strangely common practice in the cosmetics arena. He often thought aloud, “Why can’t makeup actually benefit the skin!?” and from here a makeup collection catering for all skin types and undertones developed.

Keeping rooted to nature, sourcing ethically and using only the highest quality raw ingredients helped achieve many milestones and they proudly hold the Vegan Certificate.

Root Minerals now has a massive range of 70 pure pigment eyeshadows, 30 organically infused lipsticks, and 36 foundation shades to find a closer match instead of just mixing shades allowing industry professionals and customers to create looks only others can dream of!

After huge success, the Root Minerals team are super excited for the journey ahead and they continue to add value and innovate keeping YOU at the heart of everything they do.

“Customer care is always deeply rooted within all parts of the business and this combined with our excellent quality will ensure generations to come will benefit from Root Minerals makeup”.

--- Jay Bharj (Founder)

Cruelty Free


Proud to hold the Vegan Certification! We have been against animal testing from day one and source ehtically. Caring for you, for them and the environment!

Along my journey I noticed the shocking and unethical side of the industry being animal testing & the use of harmful ingredients which lead me into sourcing only the highest quality ingredients & getting Vegan certified. All ingredients are plant based or derived which means no animal by-products giving all backgrounds & faiths access to the range. From day one we decided to do things the right way and have a makeup line we are proud of! Built from love, passion & strong ethics.

Just natural & safe makeup formulated to nourish and let your skin breathe!

Like this partner?


  • "Jasmine’s beauty therapy – October 4, 2016: Absolutely love this foundation ! Iv been in the beauty industry for over 10 years, tried & tested many brands & products. And i have to say this is the best foundation Iv used, the more natural products are the more your skin will adapt & love it! It blends in smoothly, covers thoroughly, brightens, & best of all doesn’t clog your pores! Jasmine’s beauty therapy Spa find , mud & salt experts"
    read more

    Jasmine’s beauty therapy

  • "Mary Fallah Nov 26 2016 I bought the rose petal lipstick last month and it’s been one of the best products I’ve ever had in my possession. The colour is vibrant – especially on dark skin types and has long wear. I’ve found that I don’t need to repeatedly reapply, because of this. The lipstick not only gives an amazing look, it also feels amazing on my lips. My lips are left feeling moisturised and soft. Thanks you guys – really love the product. I get nothing but compliments!!"
    read more

    Mary Fallah

  • "Toni – Feb 5, 2017 I don’t usually buy powder foundation as it makes my skin look dry, but after allowing the Club Oganics team to convince me to try it at the Health & Beauty show Olympia I was amazed. It was light soft and the coverage was brilliant giving me a beautiful natural yet flawless look. I even brought right there and then. I love the way they have made a product so safe yet so natural. I’m one happy customer who will be back."
    read more


  • "I love eyeshadows and have brought many over the years and these mineral powder eyeshadows are by far the best. I found them to be extremely pigmented and a little goes a long way, such great value for money! I am really impressed with the range and quality, yet most importantly the ethics of NO animal testing. I have come across other organic and vegan makeup lines but they don’t come close in comparison to quality and range that Club Organix provide!"
    read more

    Makeup Fanatic!


Please see's delivery policy.


Please see's returns policy.

Returns Address

Root Minerals, 71-75 Shelton Street, LONDON, WC2H9JQ, GB

Terms and Conditions

Please see's terms & conditions.