Vegan Certified Professional Makeup To Enhance Your Natural Beauty! Keeping You Rooted To Nature...
Root Minerals is a Vegan Certified professional makeup range to enhance your natural beauty! Keeping you Rooted to Nature!
A company truly inspired by love! Founded by Jay Bharj and his passion for helping his wife find suitable makeup to help her sensitive skin lead to an exciting journey into formulating a natural makeup range. Root Minerals launched for the first time in public at the Olympia Beauty Show in 2016!
On his journey, he discovered a great deal about the industry such as the use of harmful and cheap ingredients, nano-particles that can enter the bloodstream, the lack of shades available and more the shockingly the animal testing that was strangely common practice in the cosmetics arena. He often thought aloud, “Why can’t makeup actually benefit the skin!?” and from here a makeup collection catering for all skin types and undertones developed.
Keeping rooted to nature, sourcing ethically and using only the highest quality raw ingredients helped achieve many milestones and they proudly hold the Vegan Certificate.
Root Minerals now has a massive range of 70 pure pigment eyeshadows, 30 organically infused lipsticks, and 36 foundation shades to find a closer match instead of just mixing shades allowing industry professionals and customers to create looks only others can dream of!
After huge success, the Root Minerals team are super excited for the journey ahead and they continue to add value and innovate keeping YOU at the heart of everything they do.
“Customer care is always deeply rooted within all parts of the business and this combined with our excellent quality will ensure generations to come will benefit from Root Minerals makeup”.
--- Jay Bharj (Founder)
Proud to hold the Vegan Certification! We have been against animal testing from day one and source ehtically. Caring for you, for them and the environment!
Along my journey I noticed the shocking and unethical side of the industry being animal testing & the use of harmful ingredients which lead me into sourcing only the highest quality ingredients & getting Vegan certified. All ingredients are plant based or derived which means no animal by-products giving all backgrounds & faiths access to the range. From day one we decided to do things the right way and have a makeup line we are proud of! Built from love, passion & strong ethics.
Just natural & safe makeup formulated to nourish and let your skin breathe!