Ridiculously Rich By Alana

A Little Bit About Us

Under the guiding hand of our head cake-maker Alana Spencer, the baking team at Ridiculously Rich (fondly referred to as our loyal ‘Oompa-Loompas’) are endlessly devoted to deliciousness. Our approach in the kitchen is perfectionist, experimental, flavour-obsessed and motivated by all things indulgent.

We’re proudly picky when it comes to refining our cake recipes. Developed by Alana over years of kitchen research (that is, tasting and trialling all sorts of scrumptiously sweet stuff) the cakes in our signature collection are meticulously hand-crafted in Wales from the finest ingredients. Imagine divinely dark Belgian chocolate, giant marshmallows, homemade butterscotch, locally-farmed free range eggs and silky salted caramel – mmm!

Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.

Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. Alana became a self-taught chocolatier at only 16, renting her first kitchen and starting to sell her luxury chocolates to friends, family and teachers before quickly attracting the interest of two shops in Aberystwyth. The delicious chocolates became incredibly popular and in 2010 Alana decided to leave school and pursue her entrepreneurial chocolate-loving dream. Initially calling her business Narna’s (after the nickname used by her little sister!), she started making tray-baked cakes alongside her chocolates and moved production to a purpose-built country kitchen in her parents’ back garden.

Staying true to her love for Belgian chocolate and luxury ingredients, Alana’s cakes impressed many independent delicatessens and she started selling her products in outlets across the United Kingdom as well as online. Now based in Aberystwyth, Wales, Alana has refined her offering to a substantial core range of well-loved cakes (including her famous gooey chocolate brownie.)