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Ridiculously Rich By Alana

A Little Bit About Us

Under the guiding hand of our head cake-maker Alana Spencer, the baking team at Ridiculously Rich (fondly referred to as our loyal ‘Oompa-Loompas’) are endlessly devoted to deliciousness. Our approach in the kitchen is perfectionist, experimental, flavour-obsessed and motivated by all things indulgent.

We’re proudly picky when it comes to refining our cake recipes. Developed by Alana over years of kitchen research (that is, tasting and trialling all sorts of scrumptiously sweet stuff) the cakes in our signature collection are meticulously hand-crafted in Wales from the finest ingredients. Imagine divinely dark Belgian chocolate, giant marshmallows, homemade butterscotch, locally-farmed free range eggs and silky salted caramel – mmm!

Our lives have been shaped by baking and we love sharing our passion for ridiculously delicious cakes with fellow treat lovers everywhere.

Alana Spencer’s professional love affair with sweet treats began at the age of 14, when her Mum bought her a book about making chocolate. Alana became a self-taught chocolatier at only 16, renting her first kitchen and starting to sell her luxury chocolates to friends, family and teachers before quickly attracting the interest of two shops in Aberystwyth. The delicious chocolates became incredibly popular and in 2010 Alana decided to leave school and pursue her entrepreneurial chocolate-loving dream. Initially calling her business Narna’s (after the nickname used by her little sister!), she started making tray-baked cakes alongside her chocolates and moved production to a purpose-built country kitchen in her parents’ back garden.

Staying true to her love for Belgian chocolate and luxury ingredients, Alana’s cakes impressed many independent delicatessens and she started selling her products in outlets across the United Kingdom as well as online. Now based in Aberystwyth, Wales, Alana has refined her offering to a substantial core range of well-loved cakes (including her famous gooey chocolate brownie.)

CAKESGive the gift of cake!Ridiculously Rich Box
Alana at RR HQ
Alana at RR HQ


When it comes to cake, we firmly believe that every bite should be divine.

Alana began travelling the country bringing her ridiculously tasty goodies to a large number of food festivals and shows. In 2016, Alana decided to take her business a step further and she applied to become a candidate on BBC One's The Apprentice, seeking a £250,000 investment from Lord Sugar.

Proving herself to be business-minded, adaptable and astute, Alana beat 17 other candidates to win a 50/50 partnership with the business heavyweight, coming up with the new brand name for her business during the dramatic season finale...and so ‘Ridiculously Rich by Alana’ was born!

Now, many years later, Ridiculously Rich by Alana delivers cakes to hungry mouths nationwide, releasing limited edition flavours and brand new offerings regularly. If you haven't tried a gooey chocolate brownie or a cookie cake bar yet, what are you waiting for!

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Returns Address

Unit 2.2 Parc Melin, Glan Yr Afon Industrial Estate, Llanbadarn Fawr, Aberystwyth, Ceredigion, SY23 3JQ, GB

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