Pretty Serendipity | Storefront |
A collection of personalised jewellery

About Us

Handmade jewellery capturing life's special moments!

Pretty Serendipity is a jewellery brand with a difference because every unique item that you see is handcrafted with love and made to order just for you! The moment you place your order we will begin the process of handcrafting and personalising your jewellery from scratch using traditional silversmithing tools and equipment - no machines, no production line just a skilled artisan sitting at a jewellery bench creating bespoke necklaces and bangles with their own fair hands.

Pretty Serendipity is situated in the heart of the beautiful Northumberland countryside and as a growing, family-run business we care deeply about our customers and the service we provide. We are not some huge, faceless corporation and therefore we can guarantee that each and every order is treated with care, attention and love.

Rowena Xx

A silversmith personalising a necklace by handA silversmith creating a birthstone charm

Like this partner?


  • "Brilliant, the perfect gift for our daughter wrapped up and ready to give. "
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  • "Absolutely stunning handmade jewellery! My jewellery was wrapped and presented beautifully. Perfect!"
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  • "I purchased a necklace as a gift for my wife on her birthday, she absolutely loves it! Thank you!"
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  • "Beautiful product, well made, quick delivery and with a personal message card. I couldn't really ask for more! "
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Please see's delivery policy.


Please see's returns policy.

Returns Address

Pretty Serendipity Ltd, 54 Bondgate Within, Alnwick, Northumberland, NE66 1JD, GB

Terms and Conditions

Please see's terms & conditions.

Registered VAT No.: GB283529870