
- 10+ ORDERS
- 3 YEARS ON NOTHS

Pretty Mama

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About
Pretty Mama is an innovative breastfeeding and maternity brand which launched in Spring 2020.
AS SEEN ON DRAGONS' DEN 31.3.2022 and 2024
Co founded by two sisters; Alex a Fashion graduate, full-time working mum and designer, and Jenny a Law with Business graduate from Northumbria University, who leads in marketing and business development. Our range is minimalist and stylish enough for the modern mother to continue wearing long after her breastfeeding journey is over.
Alex says “My body had changed so much during pregnancy and the maternity wear really lacked in boosting my post-birth body confidence”. Our company is a brand you always wanted but could never quite find, and was also loved by BBC ONE Dragons’ Den investors as we made history by being one of the few start-ups to secure investment in the den from four dragons.
We hope you love our products as much as we do!


