Oh Sew Bootiful | Storefront | notonthehighstreet.com
Cover image with three embroidery kits


Who are we?

Steph created the company in 2016 whilst working around her small baby after struggling with mental health difficulties. Embroidery had always helped alleviate some of her symptoms and she wanted to be able to pass this on to others who may feel the same. This is where the Oh Sew Bootiful embroidery kits came in.

After Steph’s husband, Gray, lost his business to the Covid Pandemic in 2020 he joined forced with Steph, bringing his amazing graphic design skills and level head to the business.

2021 has been an exciting year here at Oh Sew Bootiful; we’ve taken on a small business unit, totally re-branded and have a brand new member of the team, Gem who is also totally crafty and loves a spreadsheet!

Honeycomb Bargello Tapestry Wall HangingSteph in the Oh Sew Bootiful unit making up embroidery kitsBees and Lavender Embroidery Hoop
Gem in the Oh Sew Bootiful studio

Our products

Needlecraft kits are our speciality!

We want every Oh Sew Bootiful kit to be special for you to enjoy which is why we do everything here in-house in the UK; from designing to writing instructions, packing and posting your kits, and everything in-between.

Each of our embroidery kits contains the best quality needlework supplies (including DMC stranded cotton, Elbesee embroidery hoops and John James embroidery needles) as well as fully illustrated and easy to read instructions. We've taken all the faff out of starting a project so you can focus on the fun parts!

August 2021 saw the launch of our very first Bargello Tapestry Kit which is a bold and colourful type of needlecraft. We have applied the same ethos to making our Bargello kits. Again using the very best quality needlecraft supplies; including DMC tapestry wool, John James needles and beautifully illustrated instructions taking you step by step through your project taking the headache out of learning something new.

Like this partner?


  • "I’ve bought several embroidery kits from this seller and they’re such good quality. The pre-printed fabric is lovely to work with and the stitch guide is very helpful if you’re not sure of your own skills."
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  • "One of many kits I have bought from Oh Sew Bootiful. I love them. Clear and concise instructions and a gorgeous box and set up."
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  • "My first time dabbling with embroidery as a new hobby to help me relax. I've loved every minute of it! The kit was super gorgeous and easy to follow for a beginner like me. I've already ordered another one."
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  • "Really good kit with step by step info on all the different types of stitches, thoroughly enjoyed doing it and it looks great."
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Press Comments

"Embroidery is having a serious renaissance with lots of edge "hoop kit" designs on sale - partly so popular because it's very easy for beginners to make something that you'd actually want to hang on your wall. Oh Sew Bootiful have some of the best beginner-friendly kits."
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Jan 2021

The Times

"The designs are really bright and colourful, making them the perfect summer project."
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Jul 2021

The People's Friend


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