Odd Outdoors | Storefront | notonthehighstreet.com

Our Story

More Fun. Stress Less. Stay Odd

In November 2020, we were stuck at home and working all hours sat in front of a computer got pretty dull. Our only bit of fun during this was the covert forest meet-ups to mountain bike.

We’d ride almost every day kicking in new tracking in all the local woods and long cross country rides on the weekends.

Riding so much meant every swanky pair of socks we bought seemed to get holes in after a couple of weeks. It was looking at those holey socks we decided we needed to develop our own. One that could put up with some serious abuse and match the serious fun we were having riding.

Cycling socks mountain biking hiking adventureCycling cycle mountain biking socks mtb hiking mountainsodd outdoors cycling socks mtb mountain biking

Design, test and manufacture


Both being engineers, we wanted to do things properly and set out to design and test our sock to the limit. We worked with UK manufacturers who make some of the most robust socks on the market and designed and tested dozens of iterations.

Making things in the UK is important to us. We can develop better products quicker and be more in touch with the process (which is always fun). We don’t have to ship socks across the world and we get to support our local makers and manufacturers.

Like this partner?


  • "Best socks ever. My go to cycling socks of all time. Fit perfect, dont slip down, not too tight. I'll be buying more."
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    Janet W

  • "Bought these for all kinds of cycling, very impressed with the foot bridge and ankle compression support they offer. They are also a bit thicker round the ankle which gives them a protective feel. And they look great!"
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    Jake R

  • "Favourite pair. Look rad, fit snug. Happy feet."
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    Chris A

  • "Great to see some cool designs combined top quality material. These socks with stand tough conditions and numerous washes. Added some Jaz to my winter riding gear and have got lots of compliments !"
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    Mel E


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We use Royal Mail for all orders, UK orders normally take 2-3 working days to arrive.

Please get in touch if your order hasn’t been delivered according to the expected timescales, and we will check your order status.

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