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Our Story

Our message is clear – we have one life and one planet and we want it to become one of care, for both the customer and the planet.

Having been in the hair industry for over 20 years, I have seen so many big brands dominate the hair care market, with none of the smaller, more ethical or moral businesses even getting a 1% share. This was twinned with my frustration at struggling to find a company that produced a product committed to using as many natural ingredients as possible, but one that didn’t aggravate my already allergy prone skin – which some say has been caused by using toxic, chemical based products in the past.

After testing many variations at home over many years –researching the best ingredients, reading many books and recipes – I finally found a combination that not only worked for me but that was effective on hair, skin and body. And that was also safe for the planet.

I felt that if I were to start my own product range, I needed to understand the importance of each and every ingredient – how and why they mattered. Having changed careers from a chef to a hairdresser as a teenager, I had the belief that I could do anything I put my mind to.The main reason I am so passionate about using plant based ingredients is because they work in harmony with your own body. Instead of masking the problem, the ingredients in our products balance out the hair and skin, leaving naturally glossy, naturally healthy results. They also show up any areas for concern so that the user can take the proper steps towards repair when hair or skin has been damaged by heat or a chemical process.

No Ordinary comes straight from the salon so has been created for and with our clients in mind. These clients want real hair that they can recreate in their real lives. No BS!

No Ordinary HandwashCollectionClarity Shampoo

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Our Products


  • "I will never use chemical hair care again after using No Ordinary. thank you for making the most natural, kind to the environment and to my body product. I can go for 3 days now without washing my hair and have no chemical build up. Everyone comments on the glossiness of my hair. The smells are just divine and lift my spirit for the rest of the day after showering. The bottles look pretty damn good in my bathroom too! I would recommend these highly."
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  • "Absolutely love the No Ordinary products. Been looking for a good sustainable hair care products for a while and I think I found the one. No Ordinary uses no harmful ingredients to your hair or the planet. Since I started using the products my hair feels silky smooth which is a rarity as I bleach my hair quite often. Couldn't recommend them enough."
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  • "I’ve always struggled with eczema and dry skin, the No Ordinary body and hand lotions have highly reduced all my skin problems. Excellent products and brand."
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  • "Love this product! It smells absolutely amazing and you can really tell it’s made with fresh ingredients."
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Press Comments

"44 vegan grooming products that do as good as they feel"
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Jan 2021

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Sep 2019


Delivery & Returns

Let's get these to you as quickly as possible.

All of our orders within the UK are shipped free of charge.

(These items will be sent out Royal Mail standard parcel 2nd class.)

And will arrive in 3-5 days

Overseas Orders (UP TO 14 WORKING DAYS)

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Please see's delivery policy.


Please see's returns policy.

Returns Address

No Ordinary Family Ltd, 10 Fowke Street, Rothley, Leicestershire, LE7 7PJ, GB

Terms and Conditions

Please see's terms & conditions.