No Ordinary

Our message is clear – we have one life and one planet and we want it to become one of care, for both the customer and the planet.

Having been in the hair industry for over 20 years, I have seen so many big brands dominate the hair care market, with none of the smaller, more ethical or moral businesses even getting a 1% share. This was twinned with my frustration at struggling to find a company that produced a product committed to using as many natural ingredients as possible, but one that didn’t aggravate my already allergy prone skin – which some say has been caused by using toxic, chemical based products in the past.

After testing many variations at home over many years –researching the best ingredients, reading many books and recipes – I finally found a combination that not only worked for me but that was effective on hair, skin and body. And that was also safe for the planet.

I felt that if I were to start my own product range, I needed to understand the importance of each and every ingredient – how and why they mattered. Having changed careers from a chef to a hairdresser as a teenager, I had the belief that I could do anything I put my mind to.The main reason I am so passionate about using plant based ingredients is because they work in harmony with your own body. Instead of masking the problem, the ingredients in our products balance out the hair and skin, leaving naturally glossy, naturally healthy results. They also show up any areas for concern so that the user can take the proper steps towards repair when hair or skin has been damaged by heat or a chemical process.

No Ordinary comes straight from the salon so has been created for and with our clients in mind. These clients want real hair that they can recreate in their real lives. No BS!