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Nightire | The Urban Sleep Co


The sleepwear industry is tired. And we were tired of it. So we created a sleepwear brand that will bring some vibe back to the bedtime tribe.

Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better. Like many women, Nightire founder Nina had this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. She'd overthink everything and constantly make lists in her head, worrying about things that she couldn't change; all while lying in bed at night waiting for sleep to set in. This led to months of restless nights and tired mornings. She began doing research into what could help a person to sleep better and tried to apply it in her nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (so g’bye Insta-sessions right before bed), and trying anything she could to keep her body temperature on an even keel. That included buying the right sleepwear, which, in turn, got her to focus on an industry that seemed like it had a lot of room for innovation (and a bit more personality) which is how the idea for Nightire came about.

Bamboo Christmas PyjamasSummer temperature regulating short PJsBest Bamboo Sleepwear
Special sleepwear details
Organic Bamboo Sleepwear


Nightire is made of 100% organic bamboo - which is certified sustainably sourced.

Made of eco-friendly bamboo, Nightire sleepwear is soft yet durable & luxuriously comfortable. How’s that, you may ask? Bamboo has a whole host of brilliant properties that could help you get a better night’s shut-eye. It’s moisture wicking, antibacterial, a non-irritant and environmentally friendly to boot. You can easily care for your bamboo sleepwear (just pop in the wash with your other clothes) and the fabric is temperature regulating, which means you can say goodbye to night sweats and hot flushes while you sleep.

Like this partner?


  • "When I wore this beautiful candy nightdress for the first time that is when I fell in love with the brand! I love the fabric the shape and the fact that it is so comfy! Since then I have purchase more pj's! Every girl deserves a nightdress that makes her sleep like a princess!"
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    Lize-mari du Preez

  • "Nightire pjs have a special place in my heart because they are that amazing. I look forward to the launch of each new range and can’t wait to get my hands on another set. The fabric is incredible and they are the only kind of pjs that I never get tired of. I have loved the sophisticated look of this set. It is a must-have for any gal."
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    Genna Delsemme

  • "I absolutely love wearing my pretty Nightire pjs! They are super soft, light and comfortable. They also keep my body the perfect temperature over night. They are definitely my favourite winter pjs and I highly recommend them!"
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    Vane Bosman

  • "I just love my Nightire PJ's! These short sets are incredibly light making them the perfect choice for warm summer evenings. The soft bamboo fabric is so amazingly comfortable, allowing for the perfect nights sleep. I am a new mom and have found these PJs so helpful with breastfeeding as you can easily just button up and down in the middle of the night. I highly recommend them and hope to buy more in the future!"
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    Lara Stafford

Press Comments

"Start your sleep with some good vibes thanks to Nightire. Made from 100% bamboo and donning a cool blue leopard print, this nightie is vegan and certified organic, as well as hypo-allergenic and antibacterial, and is temperature regulating. "
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Mar 2020


"Nightire's 100% organic bamboo pyjamas and nightdresses are soft, beautifully cut for comfort and help to wick away sweat. "
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Oct 2019

Healthy Food Guide

"Now this IS Christmas themed, but 2019 Christmas... so see ya all things red and hello cacti and llamas. These dreamy jammies are far more festive than you first think, with cute llama in festive hats and cacti wrapped in twinkly lights. Made from bamboo, they are sustainable and incredibly silky, that you'll want to wear these beyond the festive period. "
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Oct 2019

The Independent

"We really want to get our claws on this lobster roll sleep set from Nightire. Super-soft, the bamboo PJs are breathable and temperature regulating for a stylish and smooth night's sleep. "
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Feb 2020

Echo magazine


You can now have your initials added to your purchase, for a small fee. Add a few working days to the expected delivery time (even though we try turn the embroidery around as quick as possible) and please note that you will not be able to return the pyjamas if they have embroidery on as they are now marked as yours:)

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Returns Address

Flat 1, Pinehurst Court, 1-3 Colville Gardens, London, W112BH, GB

Terms and Conditions

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Registered VAT No.: 369668920