At the heart of LoCa lies a disregard for the norm. Using instinct, and a touch of science, we spent a year experimenting to create the perfect taste. What we discovered was this 33% ABV spirit, with 46 calories a serve, we called it Minus 33. As a result of the abv, it’s not quite gin. It’s something better. Infused with nine delicious botanicals which boast, lavender, elderflower and plenty of citrus notes, Minus 33 is bold in flavour but also light and refreshing in taste and light in calories too.

We wondered how to create the ideal spirit. We’ve found persistence, passion and plenty of test tubes lead to palate-teasing perfection. We merged test tube alchemy with traditional distilling methods to improve the process and extract the very best flavours. Hard work never tasted so good.

Having received the highest taste and design score from the world's most followed gin blogger and 19th place in the top 50 Global Spirit innovations, we offer a unique gift that tastes great and is designed with the recipient inmind.

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