ORGANIC AND ORIGINAL, UNIQUE AND UNISEX: These are the four key points we always strive to work towards with the direction of our brand.
We believe in high quality cotton garments that are made to last and can be reused as much as possible by constantly growing little people, no matter the gender. Buy well and buy less is a sustainable choice that we support by using 100% organic cotton in everything we make. It increases the life cycle of each garment, as well as encouraging pre-loved clothes to be shared and passed on in our LS Forever Bags. Every unisex collection we launch is inspired by original ideas that create themes, colour palettes and prints you won't find anywhere else, all coordinated together in our unique styles. ORGANIC
If you want to be sure that what you're buying is grown in a truly sustainable way, certified organic cotton is one of the best options. Organic is the only system which eliminates toxic substances from the environment and instead works holistically, for the long-term benefit of people who work with it, and the planet.
From Tropical Frogs to Fugu’s, Paper Planes to Pixels, all our themes are born with a goal to be original, something a little bit different that you won't find anywhere else. We like to weave playful ideas throughout our collections, like in our Where's Bear and Spot the Leopard styles. We're also keen to share sustainability stories too, which can be seen in our Bee Kind collection, celebrating the bee’s important story and how they are responsible for pollinating a third of the fruits and vegetables that we eat. Who knew that Broccoli's could fly!
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