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LoveLuxLondon Organic sweatshirts are playful and positive with a premium feel


PLAYFUL POSITIVE PLANET An organic, unisex kids' brand with sustainability at its heart.

LoveLux is all about celebrating the fabulous mini people in our lives. And every mini-me is truly unique so enter a stylish world of kids clothing ranging from 3 to 11 years. Asserting inner superpowers, we are seeking to level the gender playing field with truly unisex designs that send positive vibes. We design super soft sweatshirts where bold typography, bursting in a rainbow spectrum of colours, fuses with upbeat motifs. Delighting in the individual characters of our mini me’s we want to empower life’s little dreamers, brave souls and wonder warriors.

Our Ethics are just as important as our unwavering sense of style. All our sweatshirts are lovingly made using organic cotton and delivered to you in plastic-free packaging. With an eco-conscious mindset, we believe that sustainability, not seasonality is fundamental in ensuring that styling the next generation helps to care for their planet too.

Dreamer design features a lovingly embroidered rainbow motif on the reverse and the word Dreamer on the front in our signature rainbow text.The Happy Sweatshirt features a big cute smile on the reverse and the word happy on the front in our signature rainbow textThe LOVE sweatshirt features a beautifully embroidered smile and heart eyes on the reverse paired with the simplicity of Love in vibrant text on the front
LoveLuxLondon is a unisex kids brand, promoting self love with sustainability at its heart

As a mother to three distinctly different but equally independent girls, I desired clothing to truly embrace their fearless sense of self. As limitless big thinkers their unbounded purity of vision, infinite desire for colour and refreshingly environmentally aware approach have inspired the key messages of self-love that is threaded through every jumper. And with over a decade of experience in the fast fashion industry, I increasingly sought purpose in slow fashion, embracing luxury that can last.

Established in London, LoveLux was principally founded to provide a timeless capsule of upbeat clothing with a key focus on quality and kindness to our planet.

Sustainable fashion for kids looking to keep it real. So look out world, the mini rays of sunshine are here to share the love!

Like this partner?


  • "LOVE THIS TOO MUCH! Ordered for my daughter, its soft and really nice quality on the stitching. Arrived beautifully packaged and refreshing to see plastic free packaging. Just love this brand!"
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    Diane Jeer

  • "I've bought 4 of these jumpers already and absolutely love them. They are such high quality and cope well with washing- a very good thing given how mucky my little warrior is! The messaging on the jumpers is so positive and refreshing. And the cherry on the top is that from every stitch of clothing to the labels on the packaging, these are a sustainable product"
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    Emily Sharratt

  • "LOVE LOVE LOVE Bought the Happy Jumper in heather grey for my 3 year old daughter and we love it! It’s super comfy for her to wear and sends out such a positive message too!"
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    Indu Pathmabaskaran

  • "AMAZING! Love this jumper, lovely quality, beautifully made and washes well! Couldn’t ask for more."
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    Julia Mackey


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Returns Address

238a Kingston road, new malden, surrey, KT3 3RN, GB

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