Louy Magroos

About

Where Art Deco Lines Meet Modern Craftsmanship

I’m Laura, a traditionally trained jeweller designing and handcrafting Art Deco–inspired jewellery from my workshop in Solihull, in the West Midlands.

My journey began studying jewellery and silversmithing at university, where I developed a deep respect for traditional goldsmithing techniques and the beauty of working with precious metals by hand. What started as a creative passion quickly became a business built around craftsmanship, care and timeless design.

Every piece I create is made in small batches using traditional techniques — sawing, soldering, filing, polishing and stone setting — all carefully carried out at my bench. I’m inspired by the clean lines and geometric elegance of the Art Deco era, reimagined for modern, everyday wear. My designs are quietly luxurious, versatile and made to last far beyond seasonal trends.

I believe jewellery should be worn and loved daily, not saved for “best.” It should feel effortless, personal and full of meaning. Whether it’s a pair of pearl earrings that become part of your signature look, a classic signet ring that fits perfectly against your hand, or a carefully chosen gift that says more than words can.

In a world of mass production, I’m proud to create pieces slowly and intentionally. When you choose my jewellery, you’re choosing craftsmanship, heritage and thoughtful design, made to be treasured now and for years to come.