Lily Flo Jewellery | Storefront |
Diana Sherling, Jeweller and Goldsmith at the bench at Lily Flo Jewellery

About Us

Modern stylish fine jewellery, ethically and goldsmith made in London.

Lily Flo has been nominated 'Ethical Fine Jewellery Brand To Watch' by Retail Jeweller and Professional Jeweller, by being the perfect blend of modern, minimal luxury fine jewellery, made traditionally by a goldsmith.

I believe to celebrate the people that mean the most to you, jewellery needs to be made with the upmost love, passion and genuine expertise as well as being ethically and responsibly made. I saw there was a gap in the market to make fashionable fine jewellery, bringing the world of jewellery couture and bespoke, to celebrate those people that really matter in our lives.

Diana Sherling, Goldsmith, Jeweller and Owner of Lily Flo JewelleryDiana at work on the benchHow your jewellery will be packaged and gifted.
Karma diamond gold hoops
Ethical Fine Jewellery

My Story

Inspired by my past, present and future

London designer Diana Sherling's love of Art History, earned her a Masters and a career in Advertising, before her second life training as a goldsmith in London, in order to pursue her belief of 'beauty lies between disciplines' in mixing art and craft into jewellery.

Designed and made by goldsmith and jeweller, Diana Sherling, Lily Flo was created in 2015, inspired by her daughter to make fine jewellery, created using goldsmith expertise with recycled gold and lab grown diamonds.

Inspired by Art and Culture, Diana's design process starts research to inform the forms and shapes for her jewellery before crafting them in gold and diamonds. Featuring dainty feminine chains and graceful dropping earrings, Diana's designs are created to be solo statements or great to stack together.

Like this partner?


  • "Gorgeous ,just gorgeous! So pretty on. Perfect for summer. Thank you!"
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  • "I just wanted to say a massive thank you for the amazing earrings! They arrived perfectly on time and went down fab!"
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  • "I absolutely love this necklace! It is pretty, delicate and strikes a lovely boho and classy note in my necklace stacks"
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  • "This is such an unique beautiful bracelet, really stunning. Very dainty and delicate, perfect x "
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Press Comments

"Jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy"
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Mar 2021

"Credible contemporary fine jewellery still made in London."
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Jan 2021

"Consumers are more conscious than ever of the journey their products have taken to get to them, Lily Flo offers a stunning range, all designed and made in London from recycled gold and silver, and all their gemstones are responsibly sourced."
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Nov 2017

"Whilst her passion for the environment drives her sustainable independent business where all her materials are sustainable, responsible or up cycled, all her jewellery is designed and made in house by her with production processes that are green and eco."
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Sep 2020


Every piece of jewellery is handmade to order. We normally take 3-5 working days.

Lily Flo Jewellery uses Special Delivery to post all items.

We post items twice a week, so if you need an item quickly or for a specific date, just send us a message

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Please see's delivery policy.


Please see's returns policy.

Returns Address

68 Southway, London, London, N20 8DB, GB

Terms and Conditions

All our jewellery is handmade to order, using recycled gold and diamonds.

We are happy to create bespoke and custom made designs, please request these using the 'ask seller a question' button on each product page and we can start your journey.

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Please see's terms & conditions.