Lily Flo Jewellery logo
  • 150+ ORDERS
  • 3.7/5 BRAND RATING
  • 4 YEARS ON NOTHS
Lily Flo Jewellery logo

Lily Flo Jewellery

London

Diana Sherling is the designer and maker behind Lily Flo, creating contemporary fine jewellery in solid gold and diamonds from her London studio. Each piece is thoughtfully handcrafted to celebrate meaningful milestones — from birthdays and anniversaries to personal achievements and new beginnings.

About

Lily Flo began with a simple idea: that jewellery should mark a special moment; a birthday, a new baby or simply a quiet personal achievement

Lily Flo was founded by London-based jewellery designer Diana Sherling, who handcrafts fine jewellery in solid gold and diamonds. Trained as a designer-maker, Diana creates each piece in her studio with a focus on clean lines, thoughtful detail and lasting quality.

The brand began with a simple belief: jewellery should mark a moment. Whether it’s a birthday, a promotion, a new baby, an anniversary or a personal milestone, Diana designs pieces that celebrate life’s meaningful chapters — big and small. Each design is made to be worn every day, layered effortlessly and treasured for years to come.

Inspired by light, simplicity and the way jewellery lives on the body, Lily Flo blends modern minimalism with a warm, personal touch. Every piece is carefully handcrafted to feel refined yet easy — jewellery that quietly honours achievement, connection and self-expression.

Diana Sherling is a London-based fine jewellery designer and founder of Lily Flo. Alongside running her brand, she is currently completing a Master’s degree in Jewellery in London, where her work explores light and form. Diana’s background spans art history and fine art — a combination that shapes both her creative perspective love for goldsmithing. Her practice bridges technical expertise with love of her customers lives to make jewellery to celebrate and hold meaning.

Through Lily Flo, she creates contemporary gold and diamond jewellery that celebrates life’s meaningful moments. Each piece reflects her belief that jewellery should feel considered, personal and enduring — designed not only to adorn, but to hold meaning.

Press comments

  • Aureus

    Jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy

  • Modafirma

    Credible contemporary fine jewellery still made in London.

  • Bridal Buyer

    Consumers are more conscious than ever of the journey their products have taken to get to them, Lily Flo offers a stunning range, all designed and made in London from recycled gold and silver, and all their gemstones are responsibly sourced.

  • Whilst her passion for the environment drives her sustainable independent business where all her materials are sustainable, responsible or up cycled, all her jewellery is designed and made in house by her with production processes that are green and eco.