About

BIG CHIC FOR LITTLE PEOPLE.

From humble beginnings in Camden Market back in 2002, JJ PARK quickly built a name for herself selling some of the best classic, vintage-style women's apparel around. Having taken time out in 2010 to be a full time mum, JJ is back and seeking to bring her unique style to baby, toddler and children's clothes and accessories - curating hand-picked designs from independent brands that can't be found anywhere else on the UK high street.

JJ personally selects each piece for its individual character and charm, placing a great deal of attention on detail, quality and finish. This ensures that everything by the JJ PARK name stays true to what JJ refers to as the "Three Ps" - designs that are pretty, full of personality and perfectly fit for purpose.

Every item goes through a rigorous testing regimen via the expertise of her three lovely children - Joshua, Margaret and Vivienne - the ultimate goal being a collection that balances style with comfort - elegant, but hardy pieces that JJ would be happy to dress her own children in.

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