Jewel Tree London

Everyday is Precious

Established by designer & creative director Deborah Vani Zama in 2016, Jewel Tree London is a Notting Hill based premium jewellery brand that creates strikingly beautiful contemporary pieces in a range of semi-precious stones and refined metals.

Inspired by architectural designs, materials and forms, Zama's designs are timeless, elegant and call to those who love pure and bold, sculptural pieces. Our design focus is on interpreting and translating traditional skills into a design language that speaks to the self-aware, independent women of today who is passionate about embracing the future.

“Jewel Tree London is an extension of my spirit. My backgrounds in furniture & architectural design and love for simplicity and everyday forms and experiences have naturally manifested themselves in my designs. My production team craft with absolute love, quality and care - ethicality and sustainability are incredibly important to me from both a luxury brand aspect as well as at a personal level."