Ifnotnow | Storefront | notonthehighstreet.com
ifnotnow organic T-Shirts

About Ifnotnow

Ifnotnow is about sparking joy and good vibes.

IFNOTNOW: Where Creativity Meets Culture! We're not just a brand, we're a dynamic creative collective. Our love for East Asian culture and our founder's Indian/British heritage serve as the canvas for our artistic vision. We're all about the fusion of subcultures – from manga to hip hop, skateboarding to East Asian influences. It's a melting pot of inspiration that celebrates individuality, creativity, mindful moments, and the sheer power of now! When it comes to our materials, we're all in for sustainability. We use GOTS certified organic cotton and recycled materials, partnering with fairwear accredited suppliers. It's our way of making sure our impact on the planet is as stylish as our designs.

Peace Organic T-ShirtKyoto Flower Organic T-ShirtVibrate Higher Organic T-Shirt

How it's made

“Buy less. Choose well. Make it last” -Vivienne Westwood.

Our GOTS certified T-Shirts are made to order using the latest digital printing technology to minimise wastage. We are committed to creating ethically sourced products that contribute to a more sustainable fashion future.

All of our products are created with love and effort. We love sharing them with you and hope you like them.

Sizing guide: XS 34/36" S 36/38" M 38/40" L 41/43" XL 43/45"

Seize the day, live in the moment. What does your T-Shirt say about you?


Founder, Ifnotnow

Like this partner?


  • "Great brand with awesome designs. I brought the pink sweatshirt with the Buddha design and the pink beanie hat. The quality of them is amazing and the colour’s the perfect shade and true to the description on the website. They also wash well. I’ll definitely be ordering again soon!"
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    Nicola E

  • "Brought a T Shirt from this brand, loved the quality and design, will definitely be purchasing more in the future, Next a hoodie or a sweatshirt. Really nice to buy from a brand that cares about social and environmental issues and owns it."
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    Eddie B

  • "I'm in the process of buying this t-shirt again as my daughter has claimed ownership. Great quality and washes really well, without losing shape."
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    Taran A

  • "I have just received my second order of ifnotnow's sweatshirts as loved the first lot so much! Really impressed with the quality and design. Washed and dried really well with no fading or shrinking. Fantastic customer service too - Highly recommend!"
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    Claire H



As we don't like to sit on loads of stock (very bad for the planet), we order and make each piece to order, so sometimes our lead times can be a bit longer.

We estimate that delivery will be within 2-7 days maximum for Mainland UK.

Please do feel free to get in touch if you have any questions about your order and we'll gladly help you out. Thanks again.

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Please see notonthehighstreet.com's returns policy.

Returns Address

40 Ellington Court, High Street, London, N14 6LB, GB

Terms and Conditions

Returns Address

Ifnotnow, 40 Ellington Court, London, N14 6LB

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Please see notonthehighstreet.com's terms & conditions.