Hoogly Tea | Storefront | notonthehighstreet.com


We are a vibrant, independent team based in Brighton. Our mission is to spread the simple joy of Danish Hygge through our indulgent, comforting luxury real teas.

We have 16 indulgent luxury tea blends packed in fully biodegradable tea pyramids. Our delicious blends include Marzipan, Rhubarb and Vanilla and Chocolate Brownie. But what exactly is Hoogly? Well, it’s the pronunciation of ‘hyggelig’ and is an idea; it’s an experience. It’s a verb and a noun. And it’s a huge reason why Danes are voted one of the happiest nations on Earth year after year.

Hygge (hoo-ga) is the essence of cosiness. Hygge is intimacy and taking pleasure from the soothing, ordinary and inexpensive things in life: lighting candles on a howling winter night, being together with friends by the crackling fire. It’s all year round be it at a summer’s bbq or soaking in a warm bath with a glass of wine.

Hoogly Tea combines our love of tea with this mindful Danish concept to create a unique and healthy range of blends, made with luxury ingredients.

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