Good design for good dogs.
What do we stand for?
• Independently run •
Helen Penny is a small, one-women led brand. From customer service to construction, design to dispatch – everything you see here is down to little old me!
• Thoughtful design •
Good dogs deserve good design. Dogs just wanna have fun and their accessories should celebrate their weird and wonderful world.
You won’t find items like this anywhere else – they’re illustrated, designed and constructed in-house.
• Ethically made •
Designed with wellbeing in mind; all materials are selected to be immensely comfortable and kind to fur. Everything is proudly made by hand in London, with fabrics from ethical sources.
••• Etsy Design Awards 2020 Finalist •••
Back in the 90s, I was obsessed with two things: making things & convincing my Mum to let me get a dog.
In a ploy to distract me from the latter, my Nan would teach me a mad mix of creative techniques after school. She was very much into the DIY-ethos – I never saw that woman sit down!
Fast-forward 10 years, as a fresh baby-faced Illustration graduate, I had the chance to rescue a pug from a life of breeding (finally – a dog!). Despite her unfortunate past, Wilma was a total icon. Her weird and wonderful ways became the centre of my world and shaped the trajectory of my twenties.
Pets have such a positive impact on our lives, but that bond is often overlooked. I decided it necessary to give pets the attention they deserve.
So I followed my Nan’s DIY legacy; I started making things to help people celebrate their pets – and began a brand.
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14 Casino Avenue, Herne Hill, London, London, SE24 9PH, GB
Custom items (pet pillows/pet portraits) are non-refundable.
I always send a proof before production. At this point I welcome any feedback for adjustments you may like to make to the design, I'm happy to alter the design until you are happy, but please include all of the design change requests within one message to ensure a speedy process.
If you require any large design changes (i.e. open mouth, change of body pose) this may incur a small charge as it takes me a little longer to do. To avoid an extra charge, please let me know of any particular facial expressions, fur markings or poses you would like me to draw at the time of sending the photos.
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