..if you’ve ever wanted a cushion in the shape of your pet, Helen Penny is on hand...

- 10+ ORDERS
- 8 YEARS ON NOTHS

Helen Penny

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About
Good design for good dogs.
What do we stand for?
• Independently run •
Helen Penny is a small, one-women led brand. From customer service to construction, design to dispatch – everything you see here is down to little old me!
• Thoughtful design •
Good dogs deserve good design. Dogs just wanna have fun and their accessories should celebrate their weird and wonderful world.
You won’t find items like this anywhere else – they’re illustrated, designed and constructed in-house.
• Ethically made •
Designed with wellbeing in mind; all materials are selected to be immensely comfortable and kind to fur. Everything is proudly made by hand in London, with fabrics from ethical sources.
••• Etsy Design Awards 2020 Finalist •••


Back in the 90s, I was obsessed with two things: making things & convincing my Mum to let me get a dog.
In a ploy to distract me from the latter, my Nan would teach me a mad mix of creative techniques after school. She was very much into the DIY-ethos – I never saw that woman sit down!
Fast-forward 10 years, as a fresh baby-faced Illustration graduate, I had the chance to rescue a pug from a life of breeding (finally – a dog!). Despite her unfortunate past, Wilma was a total icon. Her weird and wonderful ways became the centre of my world and shaped the trajectory of my twenties.
Pets have such a positive impact on our lives, but that bond is often overlooked. I decided it necessary to give pets the attention they deserve.
So I followed my Nan’s DIY legacy; I started making things to help people celebrate their pets – and began a brand.

Press comments
UK illustrator and fellow dog-obsessed human Helen Penny makes some of the best custom pet pillows around! Each pillow portrait is hand-drawn using a graphics tablet, then digitally printed onto an ultra soft velvet fabric before it’s sewn and stuffed, creating a perfectly huggable, squishy likeness of your pup! You can order one for yourself or a friend (or your favorite dog blogger *ahem*) through Helen’s shop