Helen Penny | Storefront | notonthehighstreet.com
helen penny products

Hello, I'm Helen

Good design for good dogs.

What do we stand for?

• Independently run •

Helen Penny is a small, one-women led brand. From customer service to construction, design to dispatch – everything you see here is down to little old me!

• Thoughtful design •

Good dogs deserve good design. Dogs just wanna have fun and their accessories should celebrate their weird and wonderful world.

You won’t find items like this anywhere else – they’re illustrated, designed and constructed in-house.

• Ethically made •

Designed with wellbeing in mind; all materials are selected to be immensely comfortable and kind to fur. Everything is proudly made by hand in London, with fabrics from ethical sources.

••• Etsy Design Awards 2020 Finalist •••

Helen PennyBehind the scenes helen penny
custom dog pillow

How it all began

Back in the 90s, I was obsessed with two things: making things & convincing my Mum to let me get a dog.

In a ploy to distract me from the latter, my Nan would teach me a mad mix of creative techniques after school. She was very much into the DIY-ethos – I never saw that woman sit down!

Fast-forward 10 years, as a fresh baby-faced Illustration graduate, I had the chance to rescue a pug from a life of breeding (finally – a dog!). Despite her unfortunate past, Wilma was a total icon. Her weird and wonderful ways became the centre of my world and shaped the trajectory of my twenties.

Pets have such a positive impact on our lives, but that bond is often overlooked. I decided it necessary to give pets the attention they deserve.

So I followed my Nan’s DIY legacy; I started making things to help people celebrate their pets – and began a brand.

Like this partner?


  • "Helen was wonderful throughout the entire process! The pillow is so adorable and amazing quality. I can't wait to use this little piece for my wedding!!"
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  • "Helen is DA BEST! She is fantastic to work with - super prompt, enthusiastic, and spot on with her artistry. The dog pillow was a gift for my mom - she LOVES it! It turned out so realistic! I hope to order more pillows in the future...thanks Helen!"
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  • "Helen was an absolute joy to work with, she was able to produce our Bourbon (dog) cushion in a short timescale whilst showing patience with any ideas I had buzzing in my head. The end result was very professional and my son loved it!! My whole family did!! Lovely to support such creative, friendly individuals like Helen."
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  • "Absolutely fantastic artwork, was worth every penny! I couldnt be happier with it. Helen is such a lovely person to work with, with such great talent. Thank you so much!"
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Press Comments

"..if you’ve ever wanted a cushion in the shape of your pet, Helen Penny is on hand..."
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Nov 2017

"UK illustrator and fellow dog-obsessed human Helen Penny makes some of the best custom pet pillows around! Each pillow portrait is hand-drawn using a graphics tablet, then digitally printed onto an ultra soft velvet fabric before it’s sewn and stuffed, creating a perfectly huggable, squishy likeness of your pup! You can order one for yourself or a friend (or your favorite dog blogger *ahem*) through Helen’s shop"
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Oct 2017


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Returns Address

14 Casino Avenue, Herne Hill, London, London, SE24 9PH, GB

Terms and Conditions

Custom items (pet pillows/pet portraits) are non-refundable.

I always send a proof before production. At this point I welcome any feedback for adjustments you may like to make to the design, I'm happy to alter the design until you are happy, but please include all of the design change requests within one message to ensure a speedy process.

If you require any large design changes (i.e. open mouth, change of body pose) this may incur a small charge as it takes me a little longer to do. To avoid an extra charge, please let me know of any particular facial expressions, fur markings or poses you would like me to draw at the time of sending the photos.

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