H.AZEEM London was set up by Hinna Azeem with a passion and love of gemstones. Having travelled the world from a young age she always wondered why the vast range of stones were not available in the UK jewellery market. In 2011 she took the plunge and set up her business whilst working in the city and studying Jewellery design at Central St Martins. Each collection is inspired by natural beauty or strong women from history.

Our AW 2014 collection was inspired by the last empress of China. She had a passion for tourmaline and Jade which Hinna introduced in her wider range. This collection was taken on by the Historic Royal Palaces, Hinna now exclusively designs for Tower of London and Kensington Palace. It was also worn on the red carpet by the caste of 'Game of Thrones.' We won our first award with this collection for Brand Excellence with the Chartered Institute of Marketing.

Our AW 2015 collection called 'Elara' was inspired by one of Zeus's lovers and truly shows the beauty of the stone. With new designs such as the hand bracelet and double rings, Hinna is not afraid to show her creativity.

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H.AZEEM, 177A Blythe Road, Brooke Green, London, W140HL, GB

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