grüum was created by four friends who believe that male grooming products are overpriced, over-complicated and over-hyped. So we set out to change that.

We spent many months travelling the globe, scrubbing, shaving, smoothing and sculpting our way through hundreds of products and formulations to come up with a range of precision-engineered razors and nutrient-packed beard and skincare essentials.

Everything is custom built for men, exclusively for grüum. Inspired by principles of Scandinavian design, function and affordable quality, we like to keep things simple. We only make products that serve a purpose; nothing more, nothing less.

All of our products are packed with natural goodness. We don’t use unpronounceable chemicals which harm your face, or micro beads that pollute the oceans. Nor do we test on animals.

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