grüum

Hello! We’re grüum and we create clean skincare, haircare and shaving products that are good for you, and kinder to our planet.

grüum was started by four friends from Manchester - George, Beth, Andy and Simon. We decided to quit our jobs, invest our savings, and take on the billion dollar beauty industry!

Inspired by Scandinavian ideals, we pledged we’d only create products that serve a real purpose. We’d only use quality ingredients. We’d cut out the gimmicks and lose the labels. We wouldn’t make things “for him” and “for her”,

we’d make them for everyone, with one fair price for all.

We’re really proud of what we’ve created at grüum, and we hope you enjoy using them as much as we've enjoyed creating them.