Goodordering Family

About

Incorporating the values of family get-togethers and those captured moments of happiness, Goodordering offers a colourful array of bags inspired by Japanese sch

Goodordering, East London bag company started in 2013, launched with the help of a Kickstarter campaign. The brand’s heritage is in lifestyle cycling bags, but has since branched out into bags for a range of different purposes.

Designer and director Jacqui Ma has a background in product design and accessories design and Trend Forecasting. Having worked for the likes of Puma, Toshiba and Debenhams and Virgin Atlantic designing luggage computer bags and sports bags for 10+ years. Currently the head of accessories and footwear at leading fashion trend forecasting company, WGSN.

Enthused by timeless classics, the Goodordering range of bags draws inspiration from Japanese school bags, airline bags and matching luggage sets of the 70s and 80s. Bridging the gaps between sport and lifestyle as well as retro and contemporary, the bags are traditional in structure yet modernized with all the functionalities of our tech-savvy urban lives.

Jacqui Ma, founder and designer of Goodordering

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Reviews

  • "I've had this bag for about 4 months now and it is truely fantastic. Over the summer I used it primarily as a Pannier."
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    Nicole

  • "Got the bag a few weeks ago and it love it! The design is really cool and the materials used are super high quality."
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    Bruno

  • "I love the design and was very pleased with the quality. It's a nice size and holds what I usually carry in a hand bag."
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    Rachel

  • "I first saw this in a shop, looked online and found it. I absolutely love it, lots of pockets and comfy to wear."
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    Carol

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Returns Address

Goodordering Store 61A Hackney Road (cnr Waterson St), London, E2 7NX, GB

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