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LAGOM Holborn Dress


Deliciously quirky, deceptively simple - a perfectly balanced range of classic women's clothing and accessories

Our story started in South London when frustrated with the high street offerings we launched a small collection of women's clothing suitable for day and evening, featuring unusual detailing and gorgeous fabrics. Versatility, comfort and highest quality were (and still are) paramount, but the leading aspect was the fine tuned balance of eccentricity and gracefulness in pursuit of true individuality and style.

We called the range LAGOM.

The name is a Swedish word that means 'just right' or 'in perfect balance'. True to this philosophy we combine quirky details, classic shapes and retro references with innovative ideas and modern materials to achieve that elusive balance.

Whilst we concentrate on producing our vintage inspired, feminine clothing ranges, we have also started to make and source jewellery and gorgeous fashion accessories to create a bigger, lovelier LAGOM world.

So whether you are after that perfect wedding guest outfit or desk-to-dinner dress LAGOM is your place.

LAGOM Genoa Midi Dress BlackLAGOM Goa Brocade Clutch Bag PurpleLAGOM Ivy Viscose Cardigan Beige
LAGOM South Bank Boutique

LAGOM Background

Proudly independent, proudly small, proudly international

We are a small, independent British business with a worldwide heritage. Our small London based team is truly international with influences from Britain, Russia, Germany, Italy and beyond. Furthermore, we work with small manufacturing businesses, co-operatives and talented artisans in Asia and Europe supporting family run, ethical enterprises with rich history.

Fair working conditions are important to us and we visit our suppliers as often as possible to make sure good standards are being maintained.

Because everything we produce and source is made in small quantities with emphasis on uniqueness the selection you will find will be eccentric, very different to what's available on the high street and hopefully will make you smile!

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Our Products


  • "The fit was perfect. I contacted the seller to request more details and the reply was prompt and truthful. Feels great on and the fit is comfortable"
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    Independent review

  • "Fab product. When I wear it I have lots of enquiries of where I purchased it. Love it."
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    Independent review

  • "Beautiful blouse prompt delivery"
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    Independent review

  • "Lovely dress in thick material. Looks as good as in the photo."
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    Independent review


All items are usually dispatched within 24 hours of receipt of order using Royal Mail or courier services.

In most cases your order should reach you within 2-3 working days in UK and 5-7 days in Europe and up to 10 days worldwide, but please allow 14-21 days in busy periods and special circumstances such as bad weather or strikes.

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Terms and Conditions

Please see's terms & conditions.