Furry Tails | Storefront | notonthehighstreet.com
Furry Tails community picture, featuring many cute dogs

Behind the brand

Our vision is to create beautiful, trendy, simplistic and essential walking accessories for your gorgeous pups.

Brought to you by Jack and Sarah. Situated in The New Forest, England, we stand for quality, great designs for our furry friends who love to roam the forest, beach, and trails.

We officially launched in 2022, and the year before we brought our pup home- Rocky the miniature silver dapple dachshund. We have always had dogs in the family and as passionate owners, we know exactly how much your pups mean to you and what they need.

Our aim is to put our own fun and unique spin on essential walking accessories for your gorgeous pups, so we decided to create a brand to support other Furry Tail owners. Since owning Rocky, we felt inspired to build a pup accessory brand that caters to off and on-leash walks in the forest. We expect our accessories to be used, loved, muddied up, rolled in, and we decided to design durable, washable, comfortable accessories, with style of course.

Jack, Sarah and Rocky at the beachSarah and Rocky when he was a puppyJack and Sarah, the owners

Like this partner?


  • "Absolutely love this company, they have the best quality dog accessory range out there. Everything fits perfect!"
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  • "This is my new favourite brand! I love following the journey on Instagram. They are always super helpful and quick to respond to any questions."
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  • "Love the quality of these harnesses, I have brought other brands before, and I must say this feels and looks so much better. Can't wait for more designs to come."
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  • "We received our harness today and took it straight out on our walkies! The material quality is brilliant, a little thicker than other comparable brands which gives it a more luxurious feel for a better price! "
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20 Forestside Gardens, Ringwood, BH24 1SZ, GB

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