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Established in 2016, FRUU is an indie cosmetics company, specialise in making sustainable products packed with organic fruit-based ingredients. All products are Vegan-friendly and Cruelty-free. Certified by PETA.

We pride ourselves in providing affordable sustainable products that works and we believe that green living is not restricted to the privilege few.

Fresh natural cosmetics! We source the freshest possible ingredients without compromise. All our products are handmade in small batches to maintain their freshness.

Real-fruity! Our products are largely made of ingredients extracted and derived from more than 15 different types of nutrient bursting fruits. 100% bio-degradable.

Most of the ingredients are produced as a by-product from processed fruit waste, which generates vital extra revenue for small fruit farmers.

Affordable and Sustainable too!

We have a view of "If you can't afford to buy it, it is not sustainable!". We strive to use the most responsibly-sourced ingredients possible and offer guilt-free sustainable living at a most affordable cost possible.

Cruelty-free and Vegan friendly.

We love animals! We do not test our products on animals and do not use any animal products. Vegan friendly and PETA certified.

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Returns Address

6 Regency Court, Bartlett Crescent, High Wycombe, HP123AG, GB

Terms and Conditions

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Registered VAT No.: 324121159