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Floradore

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About

Printed goods, petal by petal. Inspired by nature and painted by hand.

Hello! We are Floradore. We bring you the best in printed floral goods and textile-inspired wonder.

With a painterly hand and an eye for design, each product starts life as an original artwork. We curate our goods into sets, perfect for you, your friends and your home.

Floradore is a joyful, uplifting celebration of art, colour, pattern and of course flowers in all their forms. We create and sell printed products in carefully curated sets. Our sets are packaged and ready to go. They are the perfect treat for yourself or a present for a fellow floral magpie.

We believe that there is a sweet spot for florals which blend design and fine art in a crisp, clean contemporary way avoiding fussiness and fustiness.

We love textiles, pattern and design our products to merge florals with these two elements. A couple of collections will be released each year, introducing new florals and printed products to our bouquet of designs.

Floradore is truly an online brand but our heart is very much in Cornwall.

A Floradore product flatlay featuring wrapping paper, 2023 calendar, furoshiki wraps and postcards.
Floradore artist Lucy Innes Williams at work in her studio. Woman sat at desk surrounded by flowers in a studio.
A collection of Floradore's Quilted Blooms greetings cards against Floradore wallpaper.

A brand with our head in a pattern and our heart in a wildflower meadow.

Floradore is based in the wonderful, creative town of Falmouth. We love our home county very much and all our designs start life as paintings, painted right here. Designs are inspired by walks along the South West Coast Path, beach foraging, wildflower gardens, the sub-tropical gardens of Cornwall and of course our local creative community.

Floradore is a new brand from artist Lucy and launched in October 2022.

A mantelpiece with lots of floral Floradore cards. The cards are in front of a floral wallpaper and floral painting. Basically, floral-tastic maximalist stye!