Hello. My name is Charmaine and I'm the founder of Flawless, an eco-friendly makeup brush company that is cruelty-free and vegan. I live in the North Wales countryside with my husband and two dogs.

I started my company through my two passions; animals and beauty. I care a great deal about animal welfare, so much so that I completed a BSc degree on it, with the aspiration to utilise this in my career. A couple of years ago I decided to purchase a new set of makeup brushes, after learning that many brushes are manufactured with cruelly farmed animal hair.

So, I set about searching for makeup brushes that were of a professional standard, affordable and cruelty-free. This was a challenge. Often I would find brushes that had one or two of these factors but never all three. So I decided I would launch my own line - Flawless.

I believe in offering my customers exceptional quality cosmetic brushes that perform to professional standards. It is important to me that all of my brushes are designed and sourced with respect for the natural environment.

That is why I promise to never use animal hair in any of my brushes.

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