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About Us

Empowering Greetings cards, Gifts & Art for children with a strong emphasis on diverse characters

Fefus Designs is a black-owned business selling a large range of premium quality Greeting Cards, Gifts & Art for children, with a strong emphasis on diverse characters and graphics for the baby, children and teen markets.

Fefus Design was born through my observation of a lack of representation and diversity in popular characters and images reflected in children's fashion and merchandise.

Fefus Designs offers children a wider choice and I passionately believe that this should no longer be seen as a privilege


Fiona Morrison aka Fefus black girl in black beautiful teelittle black boy looking at empowering art

Like this partner?


  • "Gorgeous cards - reflects diversity in my family and such a great image for my mixed race children to see when cards in main stream shops still fail to recognise diversity in society. Thank you."
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  • "I cannot wait to give this card to my nephew on his birthday. representation is a huge thing in the BAME community, especially for our children's we watch them grow. nothing like being able to give them a card of someone like that looks like them on their special day! fast delivery, great quality, attention to detail."
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  • "My daughter loves her new bookmark. It’s lovely to see a design that not only encourages a positive affirmation to life and the importance of reading but also the character on the bookmark is someone my daughter can relate to which makes it extra special. Thank you!"
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